Val Maloney
Bell Media adds a VP of marketing and innovation
Lucy Collin is joining the media co’s sales team, leading its marketing strategy and B2B relationships in English Canada.
NCIS gets most viewers: BBM
The Global crime drama drew the most viewers for the week of Dec. 16 to 22.
Predicting the top trends for 2014
From small data to true collaboration, leaders from media, OOH, digital and mobile pick the top three things they think will make a difference in their field.
GroupM launches new TV unit
Modi Media will be led by Michael Bologna and cover the areas of digital content distribution, addressable TV, hyper-local TV and interactive TV.
Bridgestone NHL Winter Classic draws record numbers
The hockey game brought in 3.57 million viewers, the most-ever for a non-playoff NHL game in Canada.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio airtime in Toronto, with Rogers Wireless buying the top spot in Montreal for the week of Dec. 23 to 29.
Associations reflect on 2013: CMDC
Executive director Janet Callaghan (pictured) and president Penny Stevens on three things they realized this past year, and emerging trends going into 2014.
Jack Tomik talks sales changes at Rogers
The chief sales officer at Rogers Media gives an update on 2013’s changes and previews a new compensation model that is rolling out early this year.
Canadian Tire makes an ice truck
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
The Big Bang Theory takes top spot: BBM Canada
The comedy was the most watched show for the week of Dec. 9 to 15.
MiC Most Clicked 2013: Rogers changes sales structure
The media co announcing it was changing the way it works with agencies was the most-read story of the year.
Associations reflect on 2013: IAB Canada
President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.
Petro-Canada buys the top: Media Monitors
The gas company entered the list in the top spot in Toronto for the week of Dec. 9 to 15.
CRTC changes TV news service framework
New measures mean Canadians can subscribe to any news service, either in bundles or à la carte.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
