Val Maloney
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
MediaCom adds a director of new business
Robert Meth joins the agency in the new role, focused on developing an ongoing line of new clients.
Petro-Canada buys big: Media Monitors
The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Next Media Stars: Amanda De Fields chalks up a digital strategy
The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Next Media Stars: Jacquie Albrecht drives metrics forward
The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
Aegis Media acquires nvi
The media co has purchased the performance marketing agency, which has offices in Montreal and Toronto.
Rogers’ plans for The Score
Scott Moore tells MiC about the channel’s upcoming rebranding and expanded client options under The Score’s new management.
Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Globe and Mail tops in paid circ: AAM
The paper’s Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.
Cossette makes lunch easier
The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.
Starcom partners with Twitter
The media co’s new SVP of digital media tells MiC what the deal means for the agency in Canada.
Pattison tweets city love with Spacing
The OOH company is kicking off a national program with the magazine, which asks Canadians to share feelings about their city in a public space.
Samsung Canada goes national for launch
The electronics company held concurrent events in Toronto, Montreal and Vancouver, complete with a hologram of Feist playing all three shows at once.
