Val Maloney
TSN releases CFL plans
The Bell Media channel unveils a new social TV segment and its 77-game schedule leading up to the 100th Grey Cup.
Fall TV: Digital television complaint line
MiC asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Olympic Consortium unveils its digital plans
The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.
Spotted! KitchenAid hosts a pop-up picnic
The PINKnic was held on Tuesday night in support of the Canadian Breast Cancer Foundation.
Fall TV: Primetime Battlegrounds
We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.
Next Media Stars: Charland remixes online for Loto-Quebec
The strategic digital planner at Carat makes interesting use of online video to promote a game that’s played in-store.
Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.
ZenithOptimedia reviews ad spend forecast
In Cannes, the media co’s global CEO Steve King talks about the reasons behind the downgraded estimates.
Leadership changes at Hello! Canada and Flare
Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
Canada picks up 30 shortlist mentions
Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.
Lowe Roche, Leo Burnett and BBDO on Cannes shortlists
The agencies nabbed nominations for work for O.B. Tampons, Ikea and Skittles in the PR and Promo categories.
McDonald’s Canada unites strangers
The QSR has launched a TV campaign starring real people, which hopes to take “I’m lovin’ it” to the next level.
CASSIES accepting entries for 2013 awards
The awards, which are based on business effectiveness, will be handed out Jan. 28, 2013 in Toronto.
