Digital
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
Best Buy launches a magazine
The tech company will launch a bi-monthly tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Stanfield’s gets exposed with the Comedy Network
The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
Jones Media launches magazine for Beyond the Rack
The company will publish the first issue of the magazine for the online retailer this spring.
Reebok gets fired up with Crosby
The company has launched a new campaign targeting hockey fans and active Canadians featuring the NHL star going through his rigorous daily regime.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Rogers launches SMS deal service
The new Rogers Alerts program will allow participating retailers, such as Sears Canada and Future Shop, to send geo-targeted ads to Rogers wireless customers near its stores.
Molson makes the sacrifice
The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.
Globe and Mail promotes three execs
Andrew Saunders (pictured) becomes the CRO, Sean Humphrey the VP of marketing and Greg Doufas has been appointed as the media co’s VP of data and audience intelligence.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
Nataline Rodrigues named original programming head at Rogers Media
The former CBC exec replaces Claire Freeland, and will report to Hayden Mindell, the newly named VP of programming and content, broadcast.
Bleublancrouge teams with AcuityAds to offer RTB
The creative agency is building its media offering, allowing clients to buy display and video inventory and build consumer profiles.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
