Interactive
United Church launches virtual coffee house
WonderCafe.ca, a ‘let’s talk’ website aimed at engaging Canadians 30-45, launches today with a boost from cheeky, made-you-look ads in national lifestyle magazines.
MuchMusic tells fans, ‘Show Me Yours’
So far, all we see are zombies, pumpkin-babies and other weird Halloween leftovers. But MuchMusic.com has opened the doors to fan-generated content.
Habbo Home pages going DIY
Habbo’s 7 million-plus global users – who include a growing number of brands such as Sprite and Universal Music – will now be able to design and customize their own home pages.
Xbox pits Kenny against You, and Incubus too
Showcase’s Kenny Vs. Spenny gets gamers engaged on Microsoft’s Xbox 360, and the platform’s playing along with the music industry too.
Ballerina escapes highbrow confinement, goes viral
Even though its art form is long in the tooth, the National Ballet of Canada is proving it’s nimble enough to leverage today’s hottest promo techniques.
Packaging a network in pizza, social media, and the elevator
Food just got funny, sensual and competitive. And the Alliance Atlantis network is pushing those themes in a new and innovative fall campaign.
There goes the cyberhood…
The latest on MySpace usage? Adults 35 and up are flocking to it, which is just naturally driving youngsters to seek new alternatives.
Driving.ca goes on-air with Driving Television
The online auto classifieds giant and the on-air celebration of everything with wheels have tied the knot.
Canadian band to ‘simulcast’ Toronto gig in Second Life
Avatars can show up for the live concert in Toronto by logging into the virtual world, which hit its 1-millionth-resident mark this month. Could this be a new age for concert sponsorship?
BrandSweeper developed to attack cybersquatters
Viruses and worms are bad enough, but the latest cyber scourge for brands is having their web traffic hijacked.
ZiGsters conjure up ghost, invade blogosphere
The haunted house may be a stunt. But there’s nothing phony about the mushrooming media value.
etc.tv rolls out on-demand advertising in Quebec
Ads on demand. Sounds nice, doesn’t it?
Will the Gnome turn up trick-or-treating in Canada?
Mary O’Hara’s top story is the disappearance of Travelocity’s Roaming Gnome mascot. Her online home, GnomeWatch.com, aims to make consumers care.
Appearances and disappearances – Eloda ad analysis Oct. 20-26, 2006
P&G was still number one last week, but there was a lot of movement – with Ford, Sobey’s and Effem Foods dropping out of the top 15, and Hasbro, General Mills and GlaxoSmithKline reappearing.
Eye Rock Digital aims to reach men with sexy VOD and IPTV
EyeRockDigital.com is about to offer some sexy stuff, but nothing raunchy. They’ve signed an international Playboy model to host the network and lined up 5,000 hours of video in a bid to attract the young, affluent, and technologically savvy.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
