Interactive
Bauer changes the game
The sports brand is promoting its newest hockey skate with its largest brand campaign to date.
Aeroplan boosts Beyond Miles through Facebook
As part of its new brand direction, the loyalty program is using the social network to engage consumers with its CSR program.
Blowing up AToMiC
Playback and strategy magazine join forces to expand Brunico’s annual AToMiC conference into an awards event, which launches this fall.
Will ‘n’ Kate ring in big ratings
Over five million viewers tune in to Canadian TV on Friday morning to watch Kate walk down the aisle.
Starting with a digital mindset
SMG’s president of dynamic markets, Iain Jacob, talks to MiC about the agency’s goals in Canada and why it wanted to work with Bruce Neve.
Tassimo sings it sweetly for Mother’s Day
The Kraft brand is – literally – singing the praises of our nation’s mothers this May with a custom Facebook app.
Shaw Media, Mobio team to link TV and mobile via QR code
Shaw Media can now turn TVs into interactive payment machines using Mobio’s mobile e-commerce platform.
comScore launches Total Universe Report
The new Media Metrix tool breaks down site traffic by source, providing a clearer media picture for advertisers.
Lay’s has got it growin’ on with new campaign
Potato-sprouting handrails and farmer-finding digital mark the latest evolution of the Frito Lay brand’s ‘Farmers’ campaign.
Olive Media zeroes in with search retargeting
Partnering with Magnetic, Olive Media introduces the technology to its stable of digital advertising tools.
Eddy joins Shaw
Former Corus exec Andrew Eddy joins the Shaw Media team as VP, content and distribution.
Netflix Canada subscriber base tops 800,000
The online streaming service is three-quarters of the way to its break-even target.
Harley-Davidson Canada looks to rev up female demo
The Deeley-distributed brand is hoping a new bike-customizing Facebook app will increase its appeal with the ladies.
New Mazda campaign to focus on brand values
The brand’s latest marketing efforts look to build brand awareness outside of its long-running ‘Zoom Zoom’ tagline, Mazda CMO Don Romano says.
Sun Media undergoes transformation
The launch of the Sun News channel provides the “missing piece” for the mediaco’s cross-platform strategy, says Quebecor VP Philippe Guay.
