Interactive
Aeroplan’s passion play
The brand’s first repositioning in five years taps into travellers’ passion for unique travel experiences.
Canadian Tire’s Jumpstart raises ‘social’ money for kids
The retailer links its TV and social media strategies with ‘Playoff Payoff,’ a fundraising initiative for its national charitable program.
Investors Group looks to inspire
The financial services co’s ongoing partnership with Volunteer Canada goes multimedia in an effort to honour Canada’s 12.5 million volunteers.
Bell rings in the Royal Wedding
With millions of royal watchers eagerly polishing tea sets for April 29, Bell Media announces its Olympic-sized cross-platform strategy.
Globe Life continues evolution with Facebook app
The new Globe Lifestream app allows consumers to customize their content experience.
Taco Bell battles beef disbelief
The QSR has launched a media campaign promoting the quality of its beef and declaring April 7 to 13 the week of ‘Taco Libre!’
App-etite: Toms goes barefoot
The philanthropic shoe company goes mobile to promote its “One Day Without Shoes.’
Capital One travels with CTV
The brands are once again partnering to offer Amazing Race viewers the chance to win a trip to a location featured in the show.
Boston Pizza wings it with new campaign
Boston Pizza’s new chicken wing flavours launch with a campaign featuring a fictional chicken wing association and awards.
Virgin Mobile TV buys content from Bell Media
The wireless provider is the first to stream Bell Media content to customers.
Kraft finds the ‘Real Women of Philadelphia’
The CPG company is promoting Philadelphia Cream Cheese with its first social media-only effort for the product in Canada.
McDonald’s looks to Twitter to talk local
The QSR is beta-testing a new product from Twitter that helps localize its mass marketing efforts.
The Global Video app shrinks (for smaller screens)
Shaw Media has expanded the Global Video app to iPhone and iPod Touch, with a host of ad opps available.
Coca-Cola set to play Games with the Consortium again
Coca-Cola VP Leeanne Comish talks to MiC about its media sponsorship of the 2012 Olympic Games in London and what it means to the brand.
The LCBO targets trendy ladies
The retailer’s first Trend Report FSI is being promoted with a multimedia campaign targeting Ontario women with an eye for finer things.
