Interactive
On the MiC with Microsoft Advertising’s Jason Dailey
On the eve of his Advertising Week Speaker Series presentation, the Microsoft Advertising Canada country lead shares his thoughts on transmedia storytelling with MiC.
Digital Cement’s ‘Four Things You Should Know About’
From bus-eating snakes to social messages delivered via OOH and social media, the team at Digital Cement fills us in on what’s inspiring them in the mediaverse today.
Huffington welcomes a brave new media world
From Heraclitus to Balloon Boy, Ad Week keynote Arianna Huffington elaborates on how the world has changes in terms of media, politics and our daily lives.
Nielsen extended screen reporting not coming to Canada
Joint venture partner BBM says Canada has the technology, but needs to determine the right methodology to combine TV and online viewing stats.
CBS Outdoor Canada taps into texters
The company introduces text-messaging functionality to its OOH media, allowing clients to reach mobile-savvy Canadians on the go.
The Canadian Forces ‘fight’ on
A new campaign from Canada’s military focuses on professional, non-fighting opportunities within the forces, using a cross-platform media strategy to reach out to Canadians mid-career.
Yahoo! Canada personalizes homepage
The portal debuts its redesign tomorrow, featuring a new look and more customization opps for both users and advertisers. Hyundai and Scotiabank are already on board.
Avoid potholes, not your RSPs, says Scotiabank
A new national RSP campaign by the bank targets consumers with media-specific messaging and a humorous tone.
Casale Media to rep NBC Universal Digital
The Canadian online media network has nabbed exclusive rights to sell NBCU inventory for its Canadian digital properties.
Showcase.ca gets zombie fever
The channel site has signed on for an exclusive, web-only comedy starring Napoleon Dynamite‘s Jon Heder. Sponsorship opps are available.
TravelGuard seeks world’s unluckiest traveller
The travel insurance provider has launched a year-long contest and campaign to find the ‘World’s Unluckiest Traveller,’ with the goal of proving to people that insurance is indeed worth it.
Olympics will be most digital ever, ad opps abound
The Olympic Broadcast Media Consortium will stream every event live on its two Olympic websites, opening up lots online advertising opportunities for brands. But even with the extra space, inventory is almost gone.
East Side Mario’s ‘Budda Booms’ into Facebook
The casual dining chain launches a country-wide contest promotion using social media, digital kiosks and radio to engage customers.
MiCpicks: Steve Mast’s ‘Three New Technologies You Should Know About’
From augmented reality on everyday objects to 3D across multiple media, Delvinia Interactive’s Mast reveals three new technologies he thinks will hit the mainstream big.
Canpages expands into US
The Canadian directory services company has partnered with US-based Phone Directories Company, doubling its reach in North America.
