Out Of Home
Quebecor Out-of-Home adds taxi-top screens to its inventory
The company says the ads offer “maximum exposure” as they travel around Montreal and its suburbs.
Pattison Outdoor names recipients of first Elevating Voices grants
Seven organizations supporting DEI work will receive over $1 million in out-of-home inventory.
COMMB begins testing AI applications in out-of-home
OOH-GPT is currently purely informational, but could have other applications for the organization and its members.
Resto-bar traffic is getting back to its pre-pandemic level
A new COMMB report finds that daytime visits have been particularly strong following the return to offices.
Five tech companies will get half of global ad spend this year
WARC’s forecast expects social, retail media and connected TV to drive overall growth.
Spotted! Sol’s billboards help find sunny patios
The screens use real-time data to find nearby establishments best-suited for the brand’s beer.
Lamar adds transit inventory in Durham Region and Kelowna
A pair of five-year deals add over 1,000 new faces to the company’s portfolio.
Wilkins Media hires client lead in Montreal
Gregory McLachlan is the latest step in the New York out-of-home firm’s Canadian expansion.
Place Exchange adds Outfront Canada to its SSP
Over 200 digital screens across Canada are available through the buying platform.
Loblaw Media joins Stingray’s retail audio network
The audio company will provide ads as part of retail media plans in over 300 stores.
Movia makes mobile OOH measurement widely available
Initially designed for its own fleet of moving billboards, Mobilytics can now be used by other media owners for reporting and retargeting.
Pattison Outdoor to provide ads for Montreal’s new transit system
A five-station section of the REM will begin operation later this month.
Turo’s new GO Transit partnership comes with a pair of station takeovers
The car-sharing brand platform has a major presence at two stations to entice commuters into a bigger adventure.
Vertical City expands to the U.S.
The elevator OOH company now has a network of 2500 screens across 135 markets.
Loblaw Media adds digital retail screens to its network
Over 500 stores will have signage in them by the end of the year, building out the omnichannel retail media offering.
