Out Of Home
Horizon Media expands OOH planning platform AMP to Canada
The agency has appointed Caroline Bergeron to lead the first in a series of planned advanced data tools and platforms.
Outfront, RCC Media bring 47 new digital OOH screens to Ontario
Largely located on motorways, the faces bring Outfront to London and expands digital coverage of the GTA.
Cineplex does not expect ‘material’ recovery of claim against Cineworld
The U.K. chain’s restructuring plans leave Cineplex doubtful that it will collect on the $1.24 billion awarded to it in 2021.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Mobilytics and Hypercell team up on OOH analytics
The partnership will provide real-time measurement of OOH and place-based media.
Spotted! Taking to the skies to fight trafficking
The Jensen Project and No Fixed Address use skywriting to put the methods of online predators into plain view.
Loop Media expands into Canada with St. Louis Bar & Grill
A curated feed of TikTok videos marks the restaurant-focused OOH company’s first major international market.
Youth-focused agency Glacier acquired by U.S. signage network
Under the ownership of NextGrad, the agency will have access to a wider range of services for post-secondary clients.
Vistar Media and Broadsign partner to provide integrated mediation
The integration will allow media owner to assess ad demand from both platforms’ SSPs simultaneously.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Revenue jumps by 50% at Ineo in Q2
The retail media network also says it has shipped more new screens in February than it did in all of 2022.
INEO adds a new screen to its retail media options
The new display is meant to capitalize on the attention consumers have when first entering a store.
Spotted! KFC pays tribute to a fellow ‘king of buckets’
Ads congratulation Lebron James hit digital billboards 30 hours after he broke the NBA’s all-time scoring record.
Cineplex nearly doubles revenue, attendance in fiscal 2022
The return of audiences has also led to major growth in its ad revenue, though it is still behind pre-pandemic levels.
The key to a Super Bowl buy might have nothing to do with the game
Whether a brand is a big game advertiser or trying to tap into the moment, buying the ad time is just the beginning.
