Destination BC brings the ocean to the Toronto Star
The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
Dixie Mall unleashes shoppers
The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Kobo shows off its passion
The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
On the MiC: Michael Lamb on the future of paywalls
The McKinsey and Company partner discusses his Ink & Beyond Conference talk and digs deeper into what paywall models are showing promise.
Next Media Stars: Katey Beaudry crafts a new telco strategy
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Canadian Cancer Society tells its story
To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
Globe and Mail tops in paid circ: AAM
The paper’s Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.
Workopolis channels the news
The job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
TICO gets wild with new travel campaign
The non-profit is using a TV campaign with animal-shaped suitcases to promote its travel services.
La Presse launches free app
The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.
TC Media signs new ad measurement deal
The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.
