Programmatic

Ideon partners with cannabis DSP Traffic Roots
The company hopes to solve a pain point around scale for advertisers in the highly regulated space.

Hivestack makes big push into U.S. with Clear Channel
Inventory that reaches 100 million people monthly is now available through the Hivestack SSP.

Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.

Vevo partners with VIDAA for CTV/OTT expansion
With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.