Radio
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
McDonald’s, Rogers hold on to top spots: AdEase Radio
However, a major buy from Sobeys gave grocers a big radio presence across Canada.
Attention to radio surpasses video advertising: Dentsu Media study
Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.
McDonald’s retakes the top spot: AdEase Radio
Virgin Plus and Amazon also began new radio pushes with strong buys.
What industry groups are anticipating from the new Heritage Minister
Pascale St-Onge’s experience in culture, as well as track record on the sports file, is expected to provide leadership as Bills C-11 and C-18 come into effect.
Edmonton Elks to broadcast game in Punjabi on My Radio 580 AM
The team is making another effort to welcome new fans after broadcasting a game in Cree last year.
Rogers revenue gets a major boost from Shaw merger
However, low advertising demand continues to be a factor in the company’s Media division.
Subway takes over at the top: AdEase Radio
A pair of automakers, meanwhile, made big boosts behind new campaigns.
CBC looks to extend the reach of its podcasts with new YouTube channel
The broadcaster plans to add more video content and build its digital audience.
Rogers, Specsavers boost their buys: AdEase Radio
However, McDonald’s and Subway maintained their top spot nationally.
McDonald’s retakes top spot: AdEase Radio
Subway and Shoppers Drug Mart, however, were tops in certain markets.
Bell Media the latest company to pull ads from Meta
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
A snapshot of the Canadian newcomer
Vividata’s latest reports dives into the demographics and media habits of a growing cohort.
Subway displaces McDonald’s at the top: AdEase Radio
Meanwhile, Rona and Lowes both increased their presences for summer.
Big buyers maintain their presence: AdEase Radio
The likes of McDonald’s, Toyota, Nissan and Spence kept up their recent radio pushes.
