Radio
QSRs dominated radio and TV ad buying in 2022
Adease’s summary of 2022 ad buying also found that governments, mobile carriers, furniture stores and streaming services bought big on broadcast channels.
Signal Hill hires one of the first podcast researchers
Paul Riismandel joins the audio insights firm to drive innovation in podcast measurement.
Lagging ad demand hits Corus’ revenue again in Q1
But the company remained optimistic due to positive signs from its streaming and advanced advertising investments.
Subway buys the top in Toronto: Media Monitors
Meanwhile, iHeartRadio boosted its buy in Montreal.
How do Indigenous people in Canada consume media?
MTM research finds that a younger population relies more heavily on digital platforms than other Canadians.
A picture of terrestrial radio’s current reach
Numeris’ fall data shows the return to office has helped keep listenership stable.
How placement impacts conversion rates on podcast ads
Spotify data also finds conversions can go down if a brand advertises on too many publishers.
Which radio stations are tops in Canada’s mid-sized markets?
Radio One has the biggest share in five cities, but a mix of stations among different demos.
Digital audio and strong agency partnerships are growing priorities for marketers
The annual Digital Marketing Pulse survey from Ipsos and the CMA finds a reversal in trends from recent years.
Media spending fell in October, but recession might not be entirely to blame
However, SMI’s latest data also shows that many big advertiser categories have cut investment across platforms.
Talk radio is tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris book to see which stations are most popular in Toronto, Montreal, Edmonton, Calgary and Vancouver.
Wine Rack buys the top in Toronto: Media Monitors
Meanwhile, the Government of Quebec re-took the top spot in Montreal.
Toyota once again buys the top in Toronto: Media Monitors
Meanwhile, telcos took up the most spots in Montreal.
How different demos find their podcasts
An MTM report also finds that listenership has gone up by 20% over the last three years.
Bell Media and Frito-Lay team up for World Cup campaign
The effort is based around giving fans instant updates on how Canada is performing during the tournament.
