Radio
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
Subway replaces Toyota as the most active advertiser on radio
The latest AdEase report shows that the QSR scored 5,315 combined occurrences in the last week of March.
Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.
Toyota and Government of Alberta buy big on radio: AdEase
With 5,048 combined occurrences, the automaker was the most active advertiser in the week of March 18 to 24.
Voices contest aims to match brands with their perfect voice
The competition is part of the company’s new campaign that seeks to highlight the importance of audio in the marketing strategy.
Rogers replaces federal government at the top: AdEase Radio
The company recorded 5,670 combined occurrences during the week of March 11 to 17.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
Acast benefits from the increasing popularity of video podcasts
The company recorded a 46% growth in the number of brands launching podcasts as part of multichannel campaigns in 2023.
Government of Canada returns to AdEase radio charts and ranks first
With 5,466 combined occurrences, McDonald’s came in second, followed by Rogers Communications with 5,440.
How do English-speakers in the West and North use media and technology?
MTM published multiple reports on TV, radio and social media usage in various markets. In our second story, we look at data from Vancouver, Alberta, Manitoba/Saskatchewan and the North.
Rogers ranks second on AdEase radio charts, behind McDonald’s
The media company finished first in Calgary, second in Vancouver, Edmonton and Toronto, and fifth in Ottawa.
How do English-speaking Canadians use media and technology?
MTM has published multiple reports on TV, radio, and social media usage in various markets. In our first story, we look at data from Toronto, Montreal, and the Atlantic provinces.
