Radio
Canadians trust friends’ suggestions more than ads
New reports from MTM show that the majority of respondents discover what to watch and what to listen to based on recommendations from friends and family.
Governments are once again leading: AdEase Radio
The Government of Canada, British Columbia, Alberta and Quebec, which have remained in the top 10 this month, recorded 6,927 combined occurrences.
Governments lead and Spence Diamonds follows: AdEase Radio
On the category front, the highest-spending groups were QSRs, local governments and gyms.
Spence Diamonds dominates the airwaves: AdEase Radio
The retailer is one of the week’s biggest movers, grabbing the top spot in almost all markets between Jan. 01 to 07.
AdEase launches app with performance data on active campaigns
Spotlite is updated every 12 hours and provides advertisers with data on TV and radio campaigns, including the percentage of ads aired in prime time.
Video podcasts won’t kill the audio stars
Signal Hill Insights points to three key insights about audio podcasts uncovered by its research in 2023.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
Rogers takes top spot from Shoppers: AdEase Radio
The teleco took first place in Vancouver, Calgary, Edmonton and Ottawa, followed by Esso.
Shoppers is back on top: AdEase Radio
The drugstore chain ranked first on the list once again, with 2,779 more occurrences than the previous week.
Acast says Canadian marketers are keen on podcasts
The Swedish company finds that marketers who are experienced in the medium are most likely to believe that the industry will grow over the next five years.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
Spence Diamonds takes top spot from Shoppers: AdEase Radio
With 6,965 occurrences, the diamond company ranked first in Vancouver, Calgary, Edmonton and Toronto.
Numeris year-end diary says radio reaches 82% of adults
Contributor David Bray breaks down the listening stats for November 2022 to November 2023.
Radio gah-gah: Fall diary of an industry under pressure
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets and finds consolidation and station staff cuts continuing to be an issue.
Negotiations stall between writers, producers in Canada
Talks to renew the Independent Production Agreement between the two parties are at a standstill, according to a CMPA memo.
