Radio
Rogers cuts 94 jobs at media division
The latest cost-cutting has impacted the media group’s print, radio and TV divisions.
Rogers Media adds to sales leadership team out west
The media company has hired Brad Kubota as its VP of Western Canada media sales and client solutions.
Target kicks off a holiday push
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
Best Buy tackles holiday stress
The tech retailer is promoting the ease of its shopping experience a multi-platform campaign, including its first Quebec-specific spots.
Government of Canada buys the top: Media Monitors
The government has the most airtime in Toronto for the week of Oct. 21 to 27.
Government of Canada buys the top: Media Monitors
The federal government bought the most radio airtime in Toronto and Montreal for the week of Oct. 14 to 20.
The Government of Canada buys the top: Media Monitors
The federal government bought the most radio airtime in Toronto for the week of Oct. 7 to 13.
Mitsubishi rolls out the new Mirage
The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.
Ontario Power Authority buys the top: Media Monitors
The company bought the most airtime in Toronto for the week of Sept. 30 to Oct. 6, while CTV took the top spot in Montreal.
Burger King trims the fat
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
Ford Lincoln buys the top: Media Monitors
The car co moved back up to the number one spot in Toronto and Montreal, for the week of Sept. 23 to 29.
How Canadians consumed media in 2012: CRTC report
The regulator has released its annual Communication Monitoring Report, which says revenue generated by the industry was up to $60.7 billion in 2012.
RBC buys the top: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Sept. 16 to 22.
Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
CTV promises something amazing
The Bell Media conventional channel has launched its fall TV campaign, which focuses on series like Played and features NFC-enabled transit vehicle ads.
