Radio
CBC/Radio-Canada names new director of national sales
Michele McEnery has been appointed to the position, which she is taking over from Jerome Leys.
TICO gets wild with new travel campaign
The non-profit is using a TV campaign with animal-shaped suitcases to promote its travel services.
Rogers Q1 revenue and earnings rise
Cable and wireless phone revenue offset weakness in the media division as the conglomerate completed the rebranding of City Montreal.
Petro-Canada buys big: Media Monitors
The gas company bought the most airtime in Toronto for the week of April 8 to 14.
Corus Radio relaunches Vinyl 95.3 as Fresh FM
Corus’ Suzanne Carpenter says the change, including a shift to more current music, is due to a lack of audience growth in the Hamilton market.
Firestone gets rugged with new campaign
The Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
Petro-Canada buys big: Media Monitors
The company stayed on top of the radio buying charts in Toronto for the week of April 1 to 7.
Subaru gets rally ready for Forester
The car co is getting back to its rally roots with a new campaign targeting families.
Astral Media posts higher earnings
The release of the Q2 results comes ahead of the CRTC considering BCE’s second application to acquire the indie broadcaster on May 6.
Corus Entertainment’s Q2 profit down
Lower TV and radio station revenue reduced earnings at the Canadian broadcaster.
Tourism Victoria calls potential visitors
The tourism board has launched an experiential campaign that uses tablets in touring phone booths to offer consumers a look at what the city has to offer.
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
Ronald McDonald House tells its stories
The charity has launched its first major campaign to educate Canadians about the role of the House.
Petro-Canada buys big: Media Monitors
The gas company had the most airtime in Toronto for the week of March 18 to 24.
PDFC shakes up drug awareness campaign
The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.
