Radio
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Nissan builds with Habitat for Humanity
The carmaker aims to raise money for the non-profit organization this holiday season, while promoting its 2013 Sentra, Altima and Pathfinder models.
Honda Dealer Association is tops: Media Monitors
The car co bought the most airtime in Toronto, with Bell Bundle taking the top spot in Montreal for the week of Nov. 12 to 18, 2012.
CBC asks CRTC for more flexibility
CBC’s Hubert Lacroix proposed to streamline the pubcaster’s genre-specific platform commitments in the face of persistent financial challenges.
ONA doubles down on sports-themed campaign
The union has partnered with Doug & Serge for a new radio and OOH campaign that continues to highlight nurses as healthcare MVPs.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
Bell resubmits CRTC application for Astral takeover
BCE topper George Cope says the new deal will address the CRTC’s concerns on how the takeover will benefit consumers.
Astral confirms new deal with BCE in the works
The media group confirms discussions to revive BCE’s acquisition of Astral have resumed, after shares of the company halted trading this morning.
Shoppers Drug Mart makes Christmas shopping simple
The pharma-retailer has launched its holiday Gifts Made Easy campaign, which targets men and women aged 25 to 54.
Chevrolet buys big: Media Monitors
The automaker is tops in Toronto with Bell taking top spot in Montreal for the week of Nov. 5 to 11., 2012.
Spotted! Jack Astor’s hits the road
The restaurant chain is using a food truck, which will travel to four Ontario cities and give out free samples, to promote its new menu.
Cracking CBC’s winter code
CBC English Services EVP Kirstine Stewart on cost-effectiveness and connecting with Canadians with the winter 2013 schedule.
TSN and Hockey Hall of Fame extend partnership
The new agreement will see the specialty sports broadcaster remain the Hall’s official TV and radio broadcast partner until at least 2022.
Chevrolet buys the most radio: Media Monitors
The car co bought the most radio airtime in Toronto, with Dormez-vous buying big in Montreal for the week of Oct. 29 to Nov. 4.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
