Research
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.
McDonald’s doubles its buy on TV, moving ahead of Tim Hortons
The restaurant chain was the most active advertiser in all markets except Montreal, according to an AdEase report.
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Tim Hortons remains the most active advertiser on TV
This is the second week in a row that the QSR has topped the AdEase charts.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
Tim Hortons claims the top spot from McDonald’s on TV
According to the latest AdEase report, pharmaceutical company Novo Nordisk was one of the week’s biggest movers.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
How context might make up for no cookies
Viewers pay more attention to products shown in contextually targeted ads.
McDonald’s buys the most TV spots across markets, again
AdEase’s latest report shows that the QSR recorded 2,232 combined occurrences in the second week of April.
