Research
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
McDonald’s kicks off April staying at the top of AdEase TV ranking
The latest data from the monitoring company showed that the QSR recorded 2,731 occurrences from April 1 to 7.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
How podcast-listeners prefer to hear ads
The new study also shows that social media is how most people learn about new shows.
McDonald’s dominates the TV market for fourth consecutive week
The QSR recorded 2,413 combined occurrences between March 25 and 31, according to AdEase’s latest report.
Canadians are going online to get away
Comscore’s annual review found that nearly three quarters of Canadians visited travel content last year, a lot of them looking at cruises.
Subway replaces Toyota as the most active advertiser on radio
The latest AdEase report shows that the QSR scored 5,315 combined occurrences in the last week of March.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
