Research
Spence Diamonds takes top spot from Shoppers: AdEase Radio
With 6,965 occurrences, the diamond company ranked first in Vancouver, Calgary, Edmonton and Toronto.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
TikTok’s crystal ball for 2024
The platform’s year-end report outlines what platform users will be looking for in 2024 and how to get their attention.
Contxtful studies ‘receptivity’ to online ads
Canadian ad tech company Contxtful examines the concept of “receptivity” in a new global report designed to illuminate the benefits of its new tech.
Radio gah-gah: Fall diary of an industry under pressure
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets and finds consolidation and station staff cuts continuing to be an issue.
Cozy up, Canada: Pinterest shares its 2024 trends
The report gives a glimpse of the most popular searches between Sep. 2021 and Aug. 2023 on the platform and lists 23 trends.
Dentsu Media highlights search, ad quality as trends for 2024
The Dentsu report calls search the most dynamic area of growth in Canada with 14.7% growth expected by 2025.
MAGNA forecasts Canada’s ad market to rise by 5% in 2024
Global media investment and research company MAGNA expects the Summer Olympics and other events to boost the ad market.
McDonald’s holds on to the top: AdEase TV
The QSR continue to dominate the market, although Amazon and Tim Hortons carved out a significant TV presence.
Shoppers Drug Mart tops the charts: AdEase Radio
The drugstore chain aired a total of 9,519 ads and took first position in four markets, leaving McDonald’s in second place.
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
‘Global appetite’ for women’s soccer surged in 2023: report
Data firm Ampere Analysis says the 2023 FIFA Women’s World Cup boosted interest in the sport worldwide and notes free-to-air broadcast coverage is key to fuelling the growth.
MiQ looks behind the screens
Connected TV ad spending is predicted to reach CAD$1 billion CAD by 2025.
McDonald’s munches up airtime: AdEase TV
The QSR aired more than 3,400 combined ads and ranked first in all markets, with Leon’s Furniture following.
Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio
WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.
