Research
Report: How marketers can build brand loyalty with new Canadians
New research from Google illustrates the opportunity for Canadian marketers to use search campaigns and YouTube to reach newcomers before they even arrive in the country.
QSRs are back in the top 5: AdEase TV
McDonald’s and A&W were among the most active advertisers, with Leon’s, Febreze and Swiffer making a home for themselves on TV as well.
Governments stay on top: AdEase Radio
Quick service restaurants were the most active radio advertisers in almost every city.
Report: Are advertisers ready for a cookieless future?
A new report from ID5 indicates that 74% of marketers have adopted one or more addressability alternatives, up significantly from 32% the year prior.
The Brick tops the list: AdEase TV
Meanwhile, streaming service Crave enters the top 10 and Subaru drops its position in all cities except Vancouver.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Governments dominate the airwaves: AdEase Radio
Local government advertising led in Calgary, Edmonton, Montreal and Quebec, while financial institutions did so in Vancouver and Ottawa.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
MTM: 53% of households have both SVOD and TV subscriptions
Anglophone households with kids are 9% more likely to have SVOD subscriptions and Netflix is the most popular service.
Subaru ups its spend, TV spends on… itself: AdEase TV
The automotive brand with an outdoorsy reputation lands on the top-10 lists in every major market this week.
What are college kids up to outside of class?
A new SRG report dives into the media habits of college and university students and finds while sports and Insta reign supreme, 38% also watch traditional TV.
WARC predicts retail media’s growth in 2024
The company’s latest global report shows the category is on track to become the third-largest channel by spend in the near future.
McDonald’s, laundry brands topline long-weekend spend: AdEase TV
Brands that served the needs of busy families over the Thanksgiving weekend topped the categories this week.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
Sharethrough forecasts earlier, more cautious holiday spending
Sharethrough’s Consumer Holiday Shopping study indicates that Canadian spending will be more conservative this holiday season.
