Social
Five tech companies will get half of global ad spend this year
WARC’s forecast expects social, retail media and connected TV to drive overall growth.
Friends of Canadian Broadcasting calls for temporary boycott of Meta
The advocacy group is hoping to force the tech giant to reverse course on blocking news in Canada.
Spotted! Indeed creates a ‘job jukebox’ on Spotify
The execution analyzes listener data and patterns on the streaming platform to suggest different career paths to other users.
Influencer spending is flowing to smaller creators
An IAB survey found that influencers are more attractive than search, paid social and display.
RBC to sponsor Taylor Swift’s Toronto shows
As an extension of its music platform, the bank will have a series of activations between now and the concert dates in November.
News organizations ask Competition Bureau to investigate Meta
News Media Canada, the Canadian Association of Broadcasters and CBC claim the company’s plans to block news content amounts to anti-competitive behaviour.
Government intends to ‘stand its ground’ as Meta blocks news content
The Heritage Minister decried the move as “irresponsible” and intends to continue to “stand up for Canadians against tech giants.”
Snap’s revenue dips 4% in Q2
However, the company is optimistic about how updates to its ad platform are resonating with brands.
Meta’s ad revenue grows 12% in Q2
The company also expects monetization efforts for Threads to be “a few years” away.
Twitter begins rebrand to X
The company is shedding 15 years of brand equity as it begins a move to be known as an “everything app.”
Spotted! Dressing up like Barbie with AR
A Snapchat lens is the latest in the upcoming film’s massive global marketing push.
Corus the latest company to pull advertising from Meta
Another Canadian media company has responded to the tech giant’s plans to block news content from its platforms.
How Canada’s youth are using social media
The latest MTM Jr. report finds that TikTok, Snapchat and Instagram lead the way in popularity.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
Spotted! Barbie and Ken get on Bumble
The cross-promotion fits into the dating app’s brand positioning around kindness and positivity.
