Social
Reddit launches two new ad formats
The platform’s Conversation Placement ad format has been updated with Carousel Ads and Product Ads.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
Alberta campaigns to combat online child exploitation
The province is battling rising cases of child sexual exploitation with a digital media campaign warning teens about its dangers.
The Verdict: Maybelline bats an eye at Pinterest
Maybelline Canada GM Sabrina Pallotta shares insights about the L’Oreal brand’s inaugural use of new Pinterest ad products with a three-day takeover.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
Comscore adds Social Incremental Audience to its digital measurement
This addition enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Meta expands Verified test to Canadian businesses
The monthly subscription service complements existing business tools and provides brand safeguards.
Road trip! Report reveals travel and spending habits of sports fans
Canadian sports fans are not only eager to travel to see a game, they spend thousands per year on sports trips.
Cirque du Soleil launches influencer platform
The brand is offering advertisers access to its creative talent and content-creation capabilities for the first time.
Reddit bolsters targeting capabilities in its Ad Manager
The social platform has also expanded an education program to bring advertisers up-to-speed on best practices.
Spotted! Snap gets spooky to entice brands to AR
The “Phantom House” interactive content series is open for a range of branded tie-ins.
Meta makes its gen AI tools available to all advertisers
Available in Ads Manager, the features automatically generate backgrounds, text and different sizes.
Basketball players among the most influential on social
A new report finds which Canadian athletes are the most influential and how much advertisers need to pay for their engagement.
Bell Media renews Snapchat deal
Bell Media content, including that from TSN, MuchMusic and ETalk, will be available on Snapchat Stories and Spotlight.
