Social
NewFronts 2023: Snap, Samsung show off new ad features
Snap focuses on premium placements and AI, while Samsung brings more measurement and optimization to TV.
Meta posts revenue jump as it prioritizes AI investments
The company says the technology is one of its big ad revenue opportunities, both in terms of performance and creative.
Twitter removes ‘government-funded media’ tag from CBC account
A group of public media companies from different countries had called out the company for undermining their credibility.
CBC leaves Twitter after being labeled as ‘government-funded media’
The tag has been criticized by news outlets for unfairly undermining their credibility.
Meta extends Instagram Creative Marketplace to agencies
Shops will be able to find content creators based on advanced filters, or post open projects for creators to apply for.
Twitter no longer exists as a company after it is merged into X Corp
The new corporate entity recalls Elon Musk’s desire to create an “everything app.”
Meta brings new ad features to Reels
But the focus on short-form video comes with the sun-setting of a premium in-stream feature.
The most popular messaging platforms for new Canadians
MTM’s latest report dives into the methods and apps newcomers use to stay connected to their countries of origin.
The platforms and apps with the most reach in Canada
Vividata goes deep into the websites, social media, streaming services and online stores most popular with Canadians.
Meta plans to cut 10,000 jobs in another round of layoffs
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
Meta says it will block news if Online News Act is passed
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
Three major sponsors sign on for Canada’s Got Talent
CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.
Spotted! Molson and Bumble team up to match hockey fans
The brewer is activating its NHL sponsorships by letting fans connect through their love of their team.
CTV Your Morning wakes up with Nespresso partnership
The one-year sponsorship gives the coffee brand various high-profile placements in TV and digital.
