Social
Snap braces for new headwinds after a ‘challenging’ Q4
The company said economic issues faced in 2022 are likely to continue through the first three months of the year.
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
Why Snap has added more than 70 media partners this year
The company’s head of media partnerships says creating content with the likes of Corus, The Globe and Mail and CBC is resonating with both advertisers and audiences.
Solving the paradox of social media’s good and bad sides
Sheri Metcalfe explores what advertisers can do when change happens faster than we can predict its impacts.
Twitter isn’t off the radar, but it is downgraded
Forrester data reveals that the platform’s problems, while recently exacerbated, are not new.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
Reddit forms enterprise partnership with Omnicom in Canada
The social platform will give the company’s media agencies access to enhanced services and new ad products.
Diversity is vital to social and influencer marketing
Citizen Relations research finds that trust and connection only come from content and creators that consumers identify with.
Nearly half of Gen Z believes social media has a negative impact on mental health
The latest survey from Mintel points to the potential for “radical behaviour shifts” away from social platforms.
Twitter lays out its commitment for ‘Twitter 2.0’
The company’s first communication since the Elon Musk acquisition focuses on content moderation and embracing “public testing” of new features and policies.
Samsung uses video to grab Gen Z and millennials
A series with local celebrities like Fred VanVleet is meant to be seamless across connected TV and mobile.
Social marketers have different opinions on ROI than their bosses
However, Hootsuite’s newest trend report finds organizations need to get on the same page about ROI.
Pinterest TV expands to Canada
The Bay and The Kit have signed on as partners for the live-streamed, direct shopping event.
Meta mass layoffs affect Canadian employees
Overall, the social media platform has cut 11,000 employees.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
