Social
BMO’s ‘appfluencer’ targets millennials, Gen Z with media blast
Canadian comedian Lisa Gilroy is starring in a series of spots in a concentrated, high-spend approach over a short timeframe.
Royalmount blankets Montreal with colourful OOH
The new shopping and entertainment centre’s latest campaign hits high-traffic areas with commuter billboards, wrapped buses and subway placements.
TIFF sponsor Volkswagen offers film buffs a #Buzzcode challenge
The German car brand launched its latest social-first activation in collaboration with Touché! Media.
OLG bets on rap to draw South Asian, Chinese audiences to horse track
Balmoral Multicultural Marketing is using a full-funnel strategy to drive traffic and measurable conversions.
Museum of Toronto launches first city-wide exhibition
The awareness campaign leverages OOH, Google Maps and social media to take visitors on a journey through Toronto’s hidden histories.
Tinder follows up Face Check campaign with ‘Bot Ballads’ release
The EP of break-up songs will appear on Spotify, Reddit and YouTube.
Redbreast Irish Whiskey airing trailer ahead of curated films at TIFF
As the festival’s official whiskey, the Corby’s Wine and Spirit brand will feature creative ads on print and digital screen boards.
Lay’s Canada unveils its biggest campaign of the year with ‘Betcha the Farm’
The brand says it’s using a mix of effective and proven communication channels, including TV and digital media.
How business brands are breaking the mould (part 2)
In the MiC roundtable part 2, the consensus is that more bravery and boldness is needed in the industry.
How business brands are breaking the mould
Once considered the quieter sibling to B2C, B2B marketing is coming into its own.
Brands hitch their wagons to Calgary Stampede
McDonald’s, BMO and Holt Renfrew among those leveraging OOH and experiential placements at the event.
Samsung leverages UGC to put real people’s stories at the forefront
The brand aims to highlight its positive impact on local communities and the role of tech in Canadians’ lives.
Facebook still the top social media platform for Canadian adults: survey
Instagram is the second-most favoured platform, while TikTok has seen explosive growth in recent years.
Subway taps nostalgia with Netflix partnership for Happy Gilmore 2
The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.
Spotted! Clearly Canadian brings patriotism to the streets with fridge kiosk
Developed by Influence Marketing, the street-level sampling activation is designed for social sharing.
