Social

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Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.

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Twitter opens up Spaces

Twitter addresses accessibility and layers on additional components to improve the Spaces experience.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Increased ad revenues boost Twitter’s earnings

The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.

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ICYMI: Torstar shuts down its Local experiment

Plus, Enthusiast Gaming launches series with TikTok.

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Facebook and Google report strong Q1 growth

But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.

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McD’s drops daily deals on Twitter

OMD activates a Canadian first for the QSR to drive digital engagement.

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Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

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Schmooz sees potential in dad-focused content

The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.

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Behind Bloom’s bet on celeb video platform HeyAllo

The Montreal-based agency is building on the social platform’s potential for experiential and event-based campaigns.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Does Pinterest’s push around positive content offer enough to brands?

Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.

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Behind the Uber Eats IG integration

The food delivery platform integrates with IG to help restaurants make stronger consumer connections and increase orders.

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Zabiha Halal perfects its recipe for efficiency

In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.

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IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.