CBC’s full-court automation play
The pubcaster is rolling out programmatic buying options on even more of its platforms, and hoping to eliminate waste and human error along the way.
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Brands and consumer centric marketing
Speakers from BMW, L’OREAL, Mindshare, address consumer-centric marketing at DPAA Summit
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Understanding your brand’s audience through music
Spotify research outlines the best ways to advertise to millennials, fitness enthusiasts, and partiers, based on their habits
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CBC/Radio-Canada’s post-hockey hat trick
“There is life after hockey … we’ve clearly been able to live well without it.”
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Online Video Advertising
That old industry maxim, ‘fish where the fish are’, has never been a more apt principle for marketers than it is today. In Canada, the fish are online. Canada is the second largest country for online video viewing penetration in the world, so it’s only natural that advertisers are now looking to tap into this escalating and engaged audience.
