Advances in programmatic are paying off in new ways for consumers and brands

(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.

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Are newspapers the most trusted media?

News Media Canada’s latest findings show newspaper readership remains strong in a digital age

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How Receptivity is ethically leading the way in new ad targeting

The company’s model of tapping real-time data to reach mobile users (even IOS) without cookies is reaping rewards

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Better data. Better results.

Bell Media launches Bell DSP, an ad-tech platform designed for Canadian advertisers

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Tylenol tops YouGov’s list of best brands in Canada this year

Consumer data show which brands reign supreme

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Let the cookie crumble

Get ahead of the competition by going cookieless today

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Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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Reaching gamers outside of the game

Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.

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Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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How Facebook is fighting COVID-19 vaccine misinformation

Introducing Let Me Explain: A new video series that breaks down complex topics

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DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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