
Advances in programmatic are paying off in new ways for consumers and brands
(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.
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Are newspapers the most trusted media?
News Media Canada’s latest findings show newspaper readership remains strong in a digital age
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How Receptivity is ethically leading the way in new ad targeting
The company’s model of tapping real-time data to reach mobile users (even IOS) without cookies is reaping rewards
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Better data. Better results.
Bell Media launches Bell DSP, an ad-tech platform designed for Canadian advertisers
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Tylenol tops YouGov’s list of best brands in Canada this year
Consumer data show which brands reign supreme
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Four ways brands can embrace agility this holiday
Facebook’s insights on how brands can strengthen customer connections by staying nimble
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Reaching gamers outside of the game
Gamers and streamers are dominating Canadian smart TVs, and Samsung Ads provides a holistic way to tap into that audience.
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Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach
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How does your Facebook News Feed work?
A new video series ‘Let Me Explain’ has the answers
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How Facebook is fighting COVID-19 vaccine misinformation
Introducing Let Me Explain: A new video series that breaks down complex topics
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DAX: Dialing in on digital-audio growth
With podcasts and smart speakers booming, DAX is having a moment
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CBC: Trust in a time of uncertainty
CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue