Sponsorship
Molson Coors takes over sponsorship of BC Lions, Vancouver Whitecaps
The deal with BC Place focuses on the Coors Light, Hop Valley and Granville Island brands.
Tangerine to sponsor Bike Share Toronto
The bank will support the service’s expansion across the city.
How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.
Golf Town partners with ParaGolf Canada
The retailer will support events and leagues geared towards making the sport accessible to all Canadians.
ATCO signs on as presenting sponsor of 2025 Invictus Games
The engineering company is adding to its sponsorship of Team Canada.
Spotted! CIBC opens an art exhibit at Pearson’s baggage claim
The bank is using the possibilities of travel to deliver on what has become a key brand value.
Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs
Bet365, Boston Pizza, Subway and GMC all have custom integrations set to debut during the first round.
Big brands join together to sponsor new women’s hockey program
Bauer Hockey, Canadian Tire, FanDuel and Harvey’s will provide grants to develop programs increasing girls participation in the sport.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
Budweiser sponsors a safe ride home from the Blue Jays game
The brand is working with Metrolinx to cover the cost of GO Transit and UP Express trips following the team’s home opener.
FanDuel deepens its partnership with TSN
The sportsbook is the presenting sponsor of Overdrive, with its odds incorporated into the talk show’s storylines.
A bigger Budweiser presence among Blue Jays’ 2023 broadcast sponsors
Rogers Sports & Media has also launched a dynamic ad insertion option for this year’s season.
Videotron signs on to sponsor Montreal Alouettes
The deal includes a patch on the team’s jerseys and events during home games.
Sun Life signs multi-year sponsorship with Canada Basketball
The brand is extending its basketball activities by becoming the jersey sponsor for the men’s and women’s national teams.
Harry Rosen suits up to sponsor CF Montreal
Players, coaches and staff will be outfitted in custom suits from the retailer’s Harold line.
