Sponsorship
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
Budweiser sponsors a safe ride home from the Blue Jays game
The brand is working with Metrolinx to cover the cost of GO Transit and UP Express trips following the team’s home opener.
FanDuel deepens its partnership with TSN
The sportsbook is the presenting sponsor of Overdrive, with its odds incorporated into the talk show’s storylines.
A bigger Budweiser presence among Blue Jays’ 2023 broadcast sponsors
Rogers Sports & Media has also launched a dynamic ad insertion option for this year’s season.
Videotron signs on to sponsor Montreal Alouettes
The deal includes a patch on the team’s jerseys and events during home games.
Sun Life signs multi-year sponsorship with Canada Basketball
The brand is extending its basketball activities by becoming the jersey sponsor for the men’s and women’s national teams.
Harry Rosen suits up to sponsor CF Montreal
Players, coaches and staff will be outfitted in custom suits from the retailer’s Harold line.
Three sponsors sign on for Scott’s Vacation House Rules
CIBC, Rockwool and Pollard Windows & Doors will be integrated into season four of the HGTV Canada show.
Sponsors sign on for season two of Bachelor in Paradise Canada
Two beverage brands, a sportsbook and a jeweler will be integrated into the reality show.
TSN signs Expedia, Amazon Prime to sponsor March Madness
A record 53 Canadians are playing in the men’s and women’s tournaments this year.
Sun Life builds a new content platform with the Toronto Raptors
The sponsorship activation features advice on health and mental well-being from the team’s own experts.
GE Appliances offers to boost sponsorship to settle Canada Soccer dispute
The brand says doing something to improve equity would ensure its sponsorship reflects its values.
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
Three major sponsors sign on for Canada’s Got Talent
CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.
Canadian Tire pledges half of its sponsorship spend to women’s sports
New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.
