Television
Coke celebrates World Cup with dance celebration
The long-time FIFA World Cup sponsor is bringing the tournament trophy to Toronto next week, encouraging fans to dance their FIFA pride on its YouTube channel.
Yellow Pages flexes its mobile muscles
A new online component of a rebranding campaign launched this week, extending the popularity of TV ads and asking consumers to interact with characters.
Bieber mania boosts Juno ratings
The awards night had the highest ratings since Shania Twain hosted in 2003, according audience measurements by BBM Canada. Meanwhile, the Habs attracted more than five million viewers at the ratings peak of Saturday’s game against the Washington Capitals.
WestJet declares customer care online
A new advertising campaign from the airline sees hundreds of WestJet employees pledging their commitment to customer service in online videos and a national multimedia campaign.
Kraft Hockeyville tops 2009 SMAs
The CBC-Kraft integration once again took home top honours at the Annual Sponsorship Marketing Awards, while TD Canada Trust’s HGTV sponsorship also got a Gold-medal nod.
Rickard’s taste-tests its new Dark flavour
The Molson-owned brand is promoting its new Dark beer with a digital and TV push, while also leveraging the digital success of the ‘Brew Your Own Beer Ad’ campaign launched earlier this year.
YTV and Earth Rangers get wild
A new ‘kid-powered’ media campaign from the non-profit, in partnership with YTV, seeks to give kids the tools to raise funds and awareness about animal habitat loss.
DFC’s cheeseman marks crackers, pizzas downtown
A 3D billboard in Toronto targets the imaginations of moms on the go, while a more subtle, online content integration schools fine-cheese amateurs in this dichotomous Dairy Farmers of Canada campaign.
Citytv uncovers Warehouse 13
The new ‘action-dramedy’ on the Rogers channel features the stranger-than-fiction antics of two Secret Service agents tasked with collecting artifacts for an Area 51-style government warehouse.
Survivor keeps ratings lead over CSI
Survivor: Heroes vs. Villains on Global and CTV’s CSI battled it out again on Thursday night, but the reality series prevailed with 2.911 million viewers.
Happy Town bows on A
The new one-hour mystery thriller shot in Port Hope, ON., features actor Sam Neill (Jurassic Park) in its ensemble cast.
New hockey highs for CBC, TSN
The sportscasters usher in NHL playoffs after posting big ratings for the 2009/10 regular season, likely thanks to PPM data.
Pepsi set to refresh Canadians
The brand is set to launch its new social responsibility initiative, the ‘Refresh Project,’ to Canadians during the Juno Awards this weekend, marking the start of a year-long multimedia campaign.
Glee hits high note on Global
Global’s promos pay off as the musical comedy returns to two million viewers. Bang beats House, but Mayor and Hiccups sag on CTV.
Toronto FC turns fans on to TV
This season’s games at BMO Field are already sold out, but Maple Leaf Sports and Entertainment wants to remind fans that they can still watch all of the games live on TV. Bank of Montreal and Scotts Canada are signed on as sponsors.
