Marcovici moves to the Globe
The former head of digital at CTV is now VP, marketing and audience intelligence, for the national newspaper.
Sharp and Peroni dress up in 3D
The Italian beer takes brand integration into the third dimension with a 3D fashion spread.
W set to play house this summer
The Corus channel is giving women home-improvement food for thought, with two new shows.
More local programming, CRTC tells satellite companies
The regulatory body has updated its satellite distribution policy to compel service providers to carry more local station signals.
Elections Canada wins on radio: Media Monitors, April 25 to May 1
In the radio rankings this week, elections and wireless top the charts in Montreal and Toronto.
Spotted! It’s a bird, it’s a plane, it’s a…Claritin ad?
The pharma brand turns the sky into an advertising medium with an attention-grabbing stunt in downtown Toronto.
Starcom strategists win Canadian Young Lions Gold
The duo win a trip to Cannes with a Gold for their media strategy for the Stephen Lewis Foundation; Cossette and Media Experts win Silver and Bronze.
Beam aims younger with online launch
The vacuum company pairs spring cleaning with interactive features on Fithome.ca.
London Drugs pedals change
A Styrofoam-decked bicycle works as a travelling billboard to promote the retailer’s spring recycling initiative.
Toronto Life’s McAuley resigns
The publisher of the regional mag talks to MiC about leaving the publishing business after 25 years.
Cue Digital forms to tackle branded content
The new mediaco represents a merger between Canadian branded content companies Digital Percent and Digital Branz.
Querin named COO of KB Media
The company also announces a network-wide upgrade of its mirror advertising products.
Quebecor yanks Sun News Network from Bell TV
A dispute over carriage fees sees Quebecor take to Facebook and Bell replace Sun News Network programming with a channel-has-been-removed message.
Telus, Desjardins sponsor Bixi rollout in Toronto
‘Funky flowers’ augment bike and bike-station branding in Telus’ sponsorship execution, Telus VP Anne-Marie Laberge tells MiC.
iFuel brings video ads to the pump
The OOH network has launched with three sites and 24 screens across the GTA. (Updated with corrections)
