Target’s arrival to shake up ad landscape?
Media Experts’ Richards, Leo Burnett’s Moore and retail expert Maureen Atkinson weigh in on the retailer’s impact on the marketing landscape in Canada.
Adlib Group wins Mary Brown’s account
The Toronto-based agency is dropping the QSR’s chicken characters as part of its strategy.
MuchMusic and MTV see digital and social growth in 2010
Both channels saw gains in website visits and social media influence.
Astral reports strong TV ad market rebound
The media company’s first-quarter report shows increases in both TV and radio revenues.
Teletoon Retro nets over 8 million subs
The specialty channel has surpassed its parent channel, Teletoon, by appealing to a co-view audience of nostalgic adults and their children.
Talking TV with the BRC
The Broadcast Research Council’s annual mid-season programming review brings all four nets together for a lighthearted look at what’s new.
iThentic weaves brands into Guidestones world
The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball. Further opps are open.
RocketXL lands Ikea
The Toronto-based agency has been named social media agency of record for Ikea in Canada.
Ice Pilots NWT ushers in social TV
Not content with rest on its ratings laurels alone, Shaw Media and the show’s producers are looking to engage fans further through a new social TV strategy.
MiC Picks: Three things with Sheri Metcalfe
strategy‘s Media Director of the Year shares her thoughts on cliff dives, chalk bots and bewildered burger lovers.
Dissecting the hype: CES 2011
Media agency executives Robin Hassan of Starcom and Chris Williams of Media Contacts share their views on what tech evolutions will make the biggest impact on media this year.
Viewers go hockey mad: BBM Canada, Dec. 27, 2010, to Jan. 2, 2011
World Juniors hockey tournament games took the top two spots while Hockey Night in Canada was third most-watched on the week.
Marilyn bows with timeslot win
The talk show diva’s debut attracts almost 400,000 viewers.
Much revamps winter programming
The CTV channel freshens up The Wedge and RapCity and adds #Trending to its lineup.
Hotels.com shapes new promotion
The website has launched ‘Clay Yourself,’ a contest extending its claymation-style ad campaign into the social realm.
