Postmedia debuts National Post Reader app
Air Canada is the exclusive launch partner for the multimedia app. The launch will be supported with advertising on Postmedia properties.
RBC enters the mobile banking market
The bank is forsaking TV in favour of online and mobile to promote its new smartphone banking platform.
Rogers specialty channels add mid-season shows
Hoarders, psychics and Tony Danza join the lineups in January.
Gift Wrap: Coke goes live on Android
Notes from the mediascape: The beverage co’s innovative take on mobile advertising for the holidays.
Telus #1 in Montreal: Media Monitors, Dec. 13 to 19, 2010
The telco takes the top spot in Montreal while Sears hangs on in Toronto for the third straight week.
Shaw refinances
The mediaco is refinancing debt at a lower cost following the Canwest acquisition.
MiC Picks: Three things with David Jones
The new VP of social strategy at Proximity Canada shares his thoughts on the most brilliant media executions of late.
Telus taxis hit the street
The telco is giving Canadians in seven cities ‘a kiss on the cheek’ with free cabs until Christmas.
App-etite: Canadian Red Cross solicits donations to go
The aid relief agency is hoping that peer-to-peer pressure will spur people to donate.
AOL hires new director of ad products
Leanne Gibson will be focusing on the network’s yet-to-be-released Project Devil format, as well as video and mobile.
Initiative to launch global charity campaign
The Mediabrands agency will roll out ‘The World Smiles’ in 50 markets worldwide to support Juvenile Diabetes research.
2010’s top five ‘One Things’ from Radar DDB
The team’s best finds of the year include Arcade Fire, Lance Armstrong and the Old Spice guy.
Empirical rebrands as Mash Media
Media veteran and Mash CEO Stephen Tapp talks to MiC about the changing face of media and how it shaped the agency’s new mandate.
Spotted! Bank robbers take over downtown Toronto
The masked bandits chanted and handed out chocolate gold coins as part of the release of The Town on Blu-ray. (Free content)
MediaCom’s Ferguson joins COMB board
The four new faces on the board add experience and perspective, says COMB chair Sheri Metcalfe.
