Astral hires Furnish as new VP of marketing
The former Virgin Mobile Canada exec will handle marketing strategy across all the mediaco’s channels.
Wendy Freeman replaces Robert Hurst at CTV News
The 17-year veteran takes over as president of CTV News in the new year, amidst huge changes at the network.
Starcom declines to defend Disney account
The 10-year media partnership comes to an end as the North American account goes into review.
MiC Blog: Surviving the ‘Media Bermuda Triangle’
In this two-part blog, Starcom Canadian digital group head Robin Hassan shares her experiences at the iMedia Connection Agency Summit this week in Phoenix, Arizona.
App-etite: The Calgary Flames ice an app
The team’s new smartphone offering makes it easier for far-flung fans to keep track of the team’s progress.
KB Media inks ScreenScape deal
The OOH co will integrate ScreenScape’s tech into its own products, and rep the company nationally.
Advertising Standards Canada speaks the truth
The industry body’s new ad campaign tells consumers honesty is the only policy for advertisers.
Derringer signs on for 10 more years
The morning show host will be staying on with Corus-owned Q107, where he started in 1984.
DFC hits the court
The marketing organization of Canadian dairy farmers is reaching out to high school students through a sponsored basketball training program.
Consumer confidence ‘steady’: Investors Group
The Harris Decima poll indicates Canadians’ outlook on economic issues is largely unchanged from the summer, but the majority believe the economy will improve over the next five years.
Real Sports’ storefront man cave
The retailer has a Canadian sports fan living in its Toronto store for nine days to show off holiday gift ideas.
Calgary’s glimpse into the future
The city’s long-neglected East Village needed an image overhaul, and a magazine set in 2020 shows citizens what it could be like.
YTV revamps Sunday night
The youth channel is turning Sunday nights into movie night with a new programming block, plus two new shows for January.
Interac goes mass with e-Transfer
The debit card company has rebranded its money transfer service and is promoting the change with a national ad campaign.
Marketing and ad hires looking up for Q1: Creative Group
The staffing agency’s latest ‘Hiring Index’ indicates that there may be more jobs in 2011, but most firms report keeping the status quo. Find out what skills are most in demand.
