Cogeco and CHCH to test-drive ‘addressable’ TV ads
The Hamilton-based channel will try out individual-viewer-targeted advertising in 2011.
ICA names Carrier to top spot
The Institute of Communication Agencies has announced its new board, with the VP of Bos as chairman.
Newad bows Nightlife app
The mediaco’s new app highlights Montreal’s hotspots, and thanks to a collaboration with Société de transport de Montréal (STM), shows people how to reach them via transit.
Slice goes to the movies
The female-targeted channel is now allowed to air feature-length films, and will be airing primarily rom-coms. Sponsorship opps available.
Warner has a-maze-ing plans for Inception launch
The company is releasing the summer blockbuster on DVD and Blu-ray with a stunt takeover of Toronto’s Yonge-Dundas Square Tuesday.
CFL Grey Cup wins the week
The football final had two million more viewers than any other show last week. The Dancing with the Stars results show was second on the week.
App-etite: Hallmark tells tales
The company’s new app makes story time more interactive for the holidays and beyond.
Global ad spend to top $500 billion in 2011: Group M
The agency parent co’s revised ‘This Year, Next Year’ report says Canada is among nations expected to contribute the largest dollar amounts in 2011 ad spend growth.
Postmedia Network launches daily deal site
The publisher opens up SwarmJam.com, offering a new space for both local and national advertisers to sell discounted goods and services.
YouTube unveils new ad units
The Google-owned company is now offering a skippable ad unit and will soon be selling selectable video ads.
HGTV and Food Network roll out new shows
The Shaw specialty channels are giving viewers a reason to stay home this winter with a slate of Canadian and imported productions.
Vidéotron’s new tech temple brings digi OOH up close and personal
The Montreal store features a programmable LED staircase and bristles with giant interactive touch screen surfaces.
Marilyn Denis ready to kick off weekday slot
After two years on the TV sidelines, the ‘Queen of Canadian daytime TV’ returns to the air. Sponsorship opps available.
Rogers and CTV talk joint bid for 2014/16 Olympics
The broadcasters hope to recreate the successes seen in Vancouver through the next three Olympics.
Media-Corps to rep Sympatico.ca to US advertisers
The company that specializes in selling Canadian ad space to American advertisers gets exclusive rights to the Bell-owned portal.
