Toyota climbs aboard for Best. Trip. Ever.
The automaker helped develop the show with Discovery Channel for a new take on brand integration.
The Verdict: PepsiCo’s CFL refresh pays off
PepsiCo’s Nathania Dashner shares early results from the brand’s partnership with the CFL with MiC.
Burger King spices up the holidays
The QSR is unveiling the new Whiplash Whopper for shoppers on the run, and is targeting young men with its national ad campaign.
BMO releases holiday spending report
The FI says that although this season’s retail haul will remain lower than pre-recession levels, sales will continue to grow at a moderate pace.
Pattison hits 60
The OOH company marks a new milestone with another digital board.
Aegis Media unveils new media study
At an event last night, Aegis, alongside Carat Canada and Vizeum released a sampling of data from its new Consumer Connection study, examining Canadians’ relationships with media.
App-etite: WWF delivers the news
Via its latest app, the conservation organization is making it easier for Canadians to stay informed.
Nickelodeon gets T.U.F.F.
The Corus channel will air the premieres during a free channel preview that runs from Dec. 15 to Jan. 31, 2011.
Adconion juices its video ad suite with J-Series
The mediaco has launched eight new video display ad products for its Joost Video Network.
Gift Wrap: Hallmark goes to Disney
The card company and the media giant are offering free social media e-cards as part of a holiday contest.
Casale to rep Metroland
The online ad network will handle national sales for Metroland Media’s Online Community Network.
CTV starts E! campaign
CTV is launching a major media campaign to promote the return of E! to Canadian television on Nov 29.
MTS launches Filipino channel
Manitoba’s MTS will be Canada’s first provider to add Filipino lifestyle channel GMA Life TV to its lineup.
Elvis shakes, rattles and flies over YVR
Vancouver International Airport is trying to get Vegas-bound travellers to fly out of their home airport instead of heading south of the border for cheaper flights.
Ubisoft’s Rabbids turn back Teletoon’s clocks
The gamemaker is promoting its newest Nintendo Wii game with a fun on-air and online campaign.
