Cineplex goes mobile for movies
Cineplex’s new app allows film-goers to purchase tickets on the go; ad opps are forthcoming.
CFL’s record run continues
The Canadian Football League’s Western Final delivers more record numbers to TSN’s in-zone.
Environics enhances digital products
The analytics and marketing company has teamed up with five digital media and marketing companies to provide more specific data.
Virgin Mobile gets in the holiday spirit
The phone company’s holiday campaign will be on the streets, on the subway, in the malls and anywhere else shoppers might be.
Deck our halls: Future Shop
The retailer is inviting Canadians to decorate their fantasy living room on its website, as part of its holiday promotional campaign.
Big Bang Theory stays on top
The sitcom holds on to #1 while Amazing Race 17 and Grey’s Anatomy round out the top three.
CRTC defends Super-Ecran’s monopoly against Quebecor Media bid
The CRTC has ruled against the entry of Quebecor’s proposed new pay TV channel into the Quebec market, but kept the door open for a second pay channel.
Rogers faces lawsuit over Chatr ad campaign
The federal Competition Bureau says Chatr’s ‘dropped calls’ campaign is misleading.
Sympatico.ca unveils ‘crisper’ homepage
Both the French and English portals get an overhaul with bigger photos, less text and reorganized content.
MasterCard waxes nostalgic
The credit card company is running a national campaign featuring retro-style claymation elves to promote its holiday retail discounts.
Ford gets lippy at the mall
The automaker is playing games with the public through digital storefronts in shopping centres during the holiday blitz.
CBC gets set to Live Right Now
Unveiled at the pubcaster’s upfront yesterday, the Ceeb is embarking on a cross-platform campaign to get Canadians to live healthier. Loblaw is on board with title sponsorship.
Gift Wrap: Richmond Centre brings the snow
The BC mall has turned the holiday season into a promotional extravaganza, using new media to engage kids and bringing real snow in-mall for Santa.
Chevy is tops in TO: Media Monitors, Nov. 8 to 14, 2010
In this week’s radio rankings, the automaker is #1 in Toronto, and Proactiv Solution leads the pack in Montreal.
H&M’s Lanvin collab sparks media blitz
As luxe-loving shoppers get ready to snap up the designer’s fast-fashion collection tomorrow, Stacey Najman of MediaCom tells MiC about executing a hit-and-run media campaign under a top secret mandate.
