LG wants to Rock Your City
The electronics company is teaming up with Telus to deliver a winter music and snowboarding festival to the city with the most votes online.
Svedka marries QR and Twitter
The future-friendly vodka company is using TwittQR, created by Guelph-based SpeakFeel, as part of its campaign in Toronto and Vancouver.
Rethink sings for Breast Fest
The breast cancer awareness charity releases a four-minute musical and an ad campaign to promote its annual film festival.
Regina teases Calgary
The Queen City is trying to lure Cowtown denizens with a two-phase campaign promising prosperity, family time and open roads.
Frogwater uncorks online wine series
The production company is launching a new online wine show, Grape Notes, on FoodNetwork.ca. Ad opps available.
Q3 up at Torstar
Print advertising was strong in the quarter and the company remains committed to digital growth: Holland.
E! returns…with CTV
The E! Entertainment Television brand is headed back to Canada, this time with CTV.
The Hockey News goes glossy
The bi-weekly puck pub ditched newsprint for readers and advertisers, and is already seeing results.
Raptors put fans in the equation
A season of low expectations has the team’s media strategy focused on young players and visiting stars.
BCE secures VOD rights to CTV series
Bell Fibe TV has secured the VOD distribution rights of CTV prime-time programming.
Shaw gives TV a Twist
A new channel, Twist TV, is launching with a national media buy playing up the tagline ‘Life throws curves.’ Ad opps are available.
Netflix and Shaw up the VOD ante
The battle to offer the most convenient VOD package continues as Netflix hits Xbox, and Shaw unveils a new receiver.
EcoMedia goes to school
The OOH company expands its inventory of on-campus recycling bin ads.
Big Bang Theory back on top
The sitcom reclaimed the spot it held for three of the previous four weeks. Amazing Race 17 and The Mentalist rounded out the top three.
Schick sponsors Movember
The razor and shave gel company is promoting Movember with an online moustache tester and NBA ad buy.
