Ploughman resigns, new CEO named at MediaCom
Isobar exec Jamie Edwards will take the helm at the agency starting Nov. 9; Ploughman to stay on through transition.
Air Canada goes glam in latest campaign
With a new OOH-heavy media strategy, the airline is looking to restore the glamour of flying in the eyes of young professionals.
Dream Detective Media awakens in NYC
The new media company has developed a sexy new mystery property with a transmedia story strategy and lots of room for integrations.
Big Bang Theory tops again
The sitcom held on to the top spot in a week that saw CTV host the five most-watched shows. Grey’s Anatomy and Amazing Race rounded out the top three.
Quebecor Media amends Sun TV News application
The mediaco is no longer requesting category 1 treatment from the CRTC for its proposed all-news channel.
Anatomy of the buy: Bristol-Myers Squibb
Bleublancrouge’s Line Desjardins tells MiC about the media strategy behind the pharmaceutical company’s latest HIV-awareness campaign.
The CFL refreshes with PepsiCo
Eight players will vie against one another to win funding for a community project via the Pepsi Refresh project.
Sears leads T.O.: Media Monitors, Sept. 27 to Oct. 3, 2010
In this week’s radio rankings, the department store is #1, and the Quebec government is top of the list again in Montreal.
Big Bang Theory ratings win for CTV
Stars from the show admit they had no idea it was so big here, as its new Thursday night timeslot continues to draw big numbers.
CRTC denies immediate relief for A channel stations
The regulator says no to CTV’s request to reduce Can-con requirements from 60% to 55%; the broadcaster expresses disappointment at the decision.
The NHL gets superpowers
As the new season starts, the organization is expanding its target demographic with the launch of a youth-targeted superhero promotion, and a dedicated Foursquare presence.
Anatomy of the buy: Wills & Co. talk business
Jeff Wills tells MiC about the new media strategy behind the Canadian Institute of Chartered Accountants’ (CICA) ‘Decisions Matter’ campaign.
The Score takes The Basketball Jones to the hoop
The sports network is expanding the popular b-ball podcast with shows on TV and radio.
Was that a unicorn in the Don Valley?
The Ontario Science Centre’s campaign for its Mythical Creatures exhibition features a unicorn-themed viral vid and a sasquatch playing tourist around Toronto.
KFC Canada sets up the Double Down
The infamous sandwich is coming to Canada Oct. 18 and the brand is celebrating with its first Facebook fan page.
