CBC set to score in 3D
In a first for the network, Hockey Night in Canada will be broadcast twice this season in 3D with Panasonic on board as official 3D and HD season sponsor.
Amex builds rewarding monuments
The credit card co creates a one-of-kind installation to promote its newest card.
Miele launches counterattack to bedbug offensive
The appliance company has created a campaign proposing its vacuums as one solution to Toronto’s bedbug infestation.
Once bitten, twice shy at Mixx Canada
CDs wax on what went right (HBO’s True Blood) and what went wrong (Chevy’s Tahoe) in interactive campaigns at the IAB Canada-hosted conference series in T.O.
Canadian Pickers picked by History
Local junkyard scavenger series starts production in Nova Scotia this week.
Canada Post goes shopping
The crown corporation is opening a new portal for consumers to find local deals and promotions in their neighbourhoods.
Corus opens new HQ
The mediaco unveiled its high-powered waterfront facility with a media event this week.
Fox cancels Lonestar
The prime-time drama is out of Global’s Monday-night lineup after two poorly viewed episodes.
Corus brings Oprah to Canada
The queen of daytime talk’s new network will join the company’s portfolio of specialty channels for women. (Note: a correction has been filed to this story.)
Rogers launches Citytv iPad app
The digi first for the broadcaster will see prime-time Citytv programming delivered to viewers on the mobile device. Ad opps include pre-roll and display.
Steam Whistle stylizes skateboards
The beerco teams up with Vans to enhance a contest that brings skateboarding style and design together.
Health Infoway informs EHR education
The federal agency launches a multimedia campaign to educate the public on the benefits of electronic health records.
Fat Bastard just called you one
The distributor behind the French-made wine is launching an OOH campaign in Vancouver and Toronto, mixing high-tech with a little inspiration from Tarantino.
Comedy tops premiere week
Canadians, it seems, are in the mood for lighter-hearted fare this fall, with comedies such as Glee and The Big Bang Theory topping the charts.
Black’s ups its digi game
The retailer has launched two new digi products and a campaign to encourage consumers to use its imaging services.
