24 Hours splashes new look
The free urban daily refreshes its design to make it friendlier to readers and advertisers.
PC Financial Galen-ifies its marketing
The Loblaw spokesperson – and company chairman – will be the face of the banking brand’s largest-scale media and marketing campaign in over a decade.
Boardwalk bootleggers peddle $25 off HBO
The new HBO series about 1920s prohibition is being pushed with street stunts, digital OOH and in-game promotion.
VH finds life, unjarred
A new series of webisodes from the ConAgra Foods brand promotes VH sauces with a fictional family caught in the midst of a YouTube fame blitz.
Canwest twists new lifestyle channel
Replacing Discovery Health Channel Canada, the new channel will focus on ‘real life’ programming like Dad Camp and Little Miss Perfect.
IN10 looks to the new-media future
The conference on interactive media included Forty Farms’ Christopher Bolton talking transmedia, as well as sessions on mobile marketing and the death of console gaming.
In a TIFF: Energizer bursts out of the box
A flash mob-style stunt at the corner of Bay and College streets in Toronto saw dancers fill the sidewalk as the contents of the brand’s ‘mystery box’ were unveiled.
MacLaren McCann takes top honours at Extra Awards
Rethink nabs second biggest haul at the Canadian Newspaper Association’s annual awards.
Womanity’s slim spritz
In a scent-sampling first for Canada, Fashion will debut a new spray technology in the October issue, which allows readers to get a dose of the real thing.
Traffic builds biz
The in-mall media seller acquires its partner company to become Neo-Traffic, expanding its inventory to 120 locations in 80 cities.
Bell Fibes out at TIFF
The telco-turned-mediaco unveils its new Fibe IPTV service in the swanky new TIFF Bell Lightbox; with TV over the internet arrived, are choose-your-own-ads far behind? Cossette’s Nick Barbuto weighs in.
In a TIFF: Visa and Timberland roll big
Both companies are using fully branded EcoCabs to ferry TIFF-goers around the city; Visa is using it as a perk for cardholders, while Timberland promotes its recycling prowess.
Drafted moves to prime time
The Gillette-sponsored show on The Score moves to an hour-long format in the 10 p.m. timeslot, boosting brand visibility through greater product integrations.
In a TIFF: Tastemakers
The product placement company’s gifting lounge at the InterContinental hotel in Yorkville brings brands such as Joe Fresh and Mattel together with celebs in an interactive environment.
Pizza Pizza delivers in T.O.: Media Monitors Aug. 30 to Sept. 5, 2010
In the radio rankings this week, Alarmforce secured the #1 spot in Montreal while the QSR chain tops T.O.
