CTV’s prime time goes digi
Viewers will be able to find almost all of the network’s prime-time programming on its website this fall, a digital first for the net. A new video player will debut alongside.
Smak lands BC’s Auto West Group
The Vancouver-based full service agency will handle media buying, selling and planning for AWG.
Global goes big for Dawna
The channel has launched an extensive national multimedia campaign to promote its new 5:30 p.m. newscast anchor
CBC readies new Blades
Casting has been announced for the new season, with a mix of returning stars and new faces. Opportunties for brands are limited, but still open.
Mott’s makes a date with Canadians’ calendars
The maker of the classic cocktail ingredient has launched an online ad campaign promoting its Mott’s Clamato Party Guide – containing enough drink recipes to last until Christmas.
Emmy Awards win big
The star-studded event brings in the week’s most viewers, knocking off Big Brother 12.
Forzani Group launches digi network
The sports retailer has installed a network of in-store digital screens in its Sports Experts and Hockey Experts banners. Ad opps are open to outside brands.
Audi grips commuters
The car co is promoting its 2011 lineup with escalator handrail branding as part of a transit station media strategy in Montreal and Toronto.
Showbizz.net gets a makeover
The French-language entertainment news site is promoting its new look with an online ad campaign and contest.
Feature: The new magazines, part 3
In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse. Today, she looks at innovations in print advertising.
Scotiabank invests in Facebook
The financial institution’s Facebook page has turned it into a content producer with a touring camera crew.
CBC and Global spar over ratings
The networks are duking it out over the 7 p.m. to 11 p.m. timeslot, with CBC claiming it regularly bests Global in prime time. Global says crafty number-crunching is at play.
Pizza Pizza slices to top spot in T.O.: Media Monitors Aug. 23 to 29, 2010
In the radio rankings this week, AlarmForce is back at #1 in Montreal, while the QSR makes a back-to-school radio run in Toronto.
Visa checks in with luxe new card
The Infinite Luxury Hotel Collection credit card will be advertised in travel and lifestyle magazines, and in a three-panel FSI in national and local newspapers.
Metro gets set to ‘Play’
The Toronto daily is launching a new ‘games’ product next week designed to entertain commuters on the go.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
