Coke hydrates Westerners with plantbottle promo
The brand combines OOH and Dasani water giveaways in Vancouver and Calgary to raise awareness of its more eco-friendly plastic bottles.
Pattison ‘disappointed, frustrated’ by art attack
Randy Otto, president, Pattison Outdoor, responds to the guerrilla stunt this weekend that saw advertisements on Pattison OOH replaced with artwork.
Yo Gabba Gabba! launches Facebook-integrated contest
Through a social media contest, fans can win the chance to have their talents on display during the Kia-sponsored live tour of the show.
Big Brother 12 rises again
Big Brother broke the 1.9 million mark in the ratings, while Hot in Cleveland climbs to second place.
Postmedia names Brouwer to exec team
The former Metroland Media VP will head Postmedia’s Business Ventures division.
CBCF creates virtual love chain
The Canadian Breast Cancer Foundation is attempting to create a record-breaking virtual human handholding chain to promote the CIBC Run for the Cure.
Wild Wing’s KO: boxing and bikinis
The Ontario-based restaurant chain is determined to push out an American competitor with a ‘sexier’ marketing push.
McMillan names Fisher as media director
The Ottawa-based creative agency has signed former media and communications consultant Tina Fisher to guide its media department.
Back-to-school spending unchanged in BC: Ipsos
Consumer spending patterns remain the same from 2009, indicating no improvement over last year’s recession-wracked back-to-school season.
G4 lampoons Grey’s Anatomy with new series
Three new shows will debut on the fall sked of the Rogers-owned digital station.
CBC bets on more hockey
The network has signed a one-year deal with the AHL.
CTV appoints King
Phil King is named president of sports and EVP of programming, while Alon Marcovici is promoted to EVP digital media.
Discover Boating goes fishin’ with iTunes
Every great boating experience should have theme music, says the National Marine Manufacturers Association, which has launched a series of playlists for boaters.
Sweetspot.ca to launch Quebec property
Presenting sponsor Aquafresh is partnering up with Sweetspot to launch the French-language content for two new Sweetspot Quebec properties, Art de Vivre and Maman.
Mitsubishi electrifies Canadians
In an effort to get the word out about electric cars, Mitsubishi has launched a cross-country tour supported by print, web and social media. Bullfrog Power is on board as a sponsor.
