Canadian Art partners with Bravo!
A quarterly show will coincide with the publication of the magazine to help expand its reach to Bravo!’s viewership.
Shoppers Drug Mart’s Optimum party blitz
The drugstore retailer is entering the social media space for the first time this week with a 10th anniversary celebration of its Optimum loyalty program.
Hardly bows to teen readers
A new online-only magazine for Canadian teen girls seeks to fill a niche where YM once stood.
MTV launches reality show for Microsoft
Three people will star in a show called The Youth Electric housed on MTV.ca, created by the network for the brand.
Rookie Blue beats down Big Brother
In its 12th season, last week’s champ Big Brother is now behind Global’s new Canadian show in the weekly ratings.
Newad expands Toronto office with new hire
The Montreal-based media co names Paul Sedik to newly created management position.
CTV announces fall premiere dates
Hit series including Grey’s Anatomy and Dancing with the Stars are set to return in the third week of September.
Changing channels: TV, radio consumption declines, online video up
About a quarter of Canadians are now watching TV online, according to a CRTC report released yesterday.
Halifax taps bloggers to big up downtown
The Downtown Halifax Business Commission leverages social networking to attract business through its Big Day Downtown program.
Nando’s spanks Vancouverites
The chicken restaurant chain is arming a team of Chicken Vixens with paddles to raise awareness at Vancouver’s Gay Pride parade about its ‘spanking new’ location.
New channel coming for Sportsnet
The mediaco will launch a new 24-hour sports digital channel on Aug. 14, dedicated to live event programming.
McDonald’s sponsors Itibiti app
An integrated desktop ‘Launch Pad’ is set to be promoted with a soc media push from McDonald’s, the presenting sponsor of the device.
Tourism White Rock beams to visitors
The marketing org is using a Bluetooth and Wi-Fi strategy to zap a 40-second video to tech-savvy visitors.
DFC wants consumers to play ‘nice’
Urging people to take a closer look at the ingredient list on their ice cream purchases, the collective’s latest media campaign seeks to educate consumers about ‘ice crimes’ versus ‘nice cream.’
Tim’s tops TO: Media Monitors radio rankings, July 19 to 25, 2010
The QSR buys big in Toronto, while Alarm Force is back on top in Montreal.
