Philly falls from heaven into the Sympatico kitchen
Kraft’s Philadelphia Cream Cheese has launched a series of online cooking videos with a unique overlay that reflects its new digital strategy, explains brand manager Farrah Bezner.
ComScore launches Video Metrix 2.0
The latest edition of the video measurement tool will roll out in Canada this week.
App-etite: Girlworks goes where girls are
Girlworks magazine publisher Janet Kim explains the strategy behind the development of an iPad app for their digi-savvy target demo.
NBA Canada jams the nation
The NBA Jam Session will be touring through six cities across Canada this summer to promote the league. Sponsors on board include Parmalat, HP and Family Channel.
Telefilm grants $750,000 for social media marketing
Ready to put their money where their WOM is, Telefilm Canada will give up to $50,000 to distributors and their agencies through the Web-Cine 360 fund for the best social media campaigns promoting English films.
CTV picks up Shaq Vs. – gets Bieber bonus
Shaquille O’Neal challenges Justin Bieber to a dance competition in his new show airing on CTV this August.
Teletoon Canada unveils fall sked
The lineup includes Marblemedia’s Skatoony, which features product integration with Via Rail.
FIFA World Cup final attracts 5.131 million
World Cup semi-final games are in second place with 2.254 million fans.
App-etite: Earn a Molson summer fun badge
This app supports the brand’s ‘Seize the Summer’ campaign by allowing consumers to geo-tag themselves while earning virtual Facebook badges from Molson. Brand manager John Francis describes the strategy behind it.
Spotted! McDonald’s floats the vote
Giant burger balloons are live streaming on Facebook from the longitudinal centre of Canada, urging Canadians to vote on which McD’s classic they prefer: Big Mac or Quarter Pounder.
ParticipACTION plays with CBC on Sports Day
Thousands of amateur teams will play on Sept. 18 and the organization is partnering with the CBC to shine a light on their skills.
Your Fido’s a star
A new Facebook app allows Fido fans to put their own pooch on a virtual billboard.
Bell TV moves into first place: Media Monitors radio rankings, July 5 to 11, 2010
AlarmForce also increases its radio ad spend in Montreal, moving up one spot to land at the top.
CCI taps US brand strategist
Toronto-based production company CCI Entertainment wants to increase brand integrations with its properties, tapping LA-based entertainment brand strategist Suzy O’Hara for the job.
Vancouverites rich, Calgarians in the hole
The new Environics Analytics’ Wealthscapes 2010 report reveals who’s got debt and who’s cash-rich: find out how much Canada’s top cities and provinces are worth.
