CTC tweets on the streets of New York
Targeting American travellers, the Canadian Tourism Commission has wrapped four storefronts in digital displays that aggregate social media mentions of ordinary trips to Canada.
Vextini plays virtual peek-a-boo
The pre-mixed vodka martini brand serves up an augmented reality experience to Canadian women to show them what they could be missing mixing drinks the old-fashioned way.
TV ads still make adults 18-34 laugh, cry the most
According to a BBM Analytics survey commissioned by the Television Bureau of Canada, consumers are most receptive to TV advertising because it connects with viewers on an emotional level.
Hot in Cleveland steams up
The new Betty White show marks the net’s highest-rated comedy debut since Hiccups and Dan for Mayor.
Social media goes corporate: survey
A global survey by Regus, a workplace solutions provider, indicates that social media is gaining traction in the Canadian business world; 34% report they have won new biz with it.
Summer’s a Blur for Motorola
The brand wants young adults to find out about its Motoblur social networking service through daily trivia on Facebook.
7Up collects laughs
The PepsiCo brand is recording giggles during the Just for Laughs festival, and clips of participants will be posted on the brand’s new YouTube channel in an effort to birth a new social media strategy.
Clear Channel adds more Yonge-Dundas OOH
The mediaco will handle sales for static and digital inventory at 10 Dundas St. E. in Toronto as sales agent of record under the building’s new ownership.
Switzer channels approved
The CRTC has given the green light to four new channels to be launched by an as-yet unnamed corporation headed by industry mogul Jay Switzer.
Germany wins with 1.95 million viewers
On Friday, the Netherlands beat Brazil in a match that was the most popular game on CBC.ca.
WFN seeks Ultimate Fishing Town
The World Fishing Network is looking to engage Canadian viewers with a new contest that offers towns a chance to win cash and a TV show about their favourite hobby.
Never enough Gaga: Canada.com launches Topics Pages
The Canwest-owned portal will aggregate top trending stories and user commentary in a series of Topics Pages, in a strategy Canwest’s Ray Philipose calls a ‘managed’ way to go social.
‘Large’ decline in Canadians’ email use: Ipsos
The research firm’s recent report says Canadians are moving away from email and toward real-time messaging – but that doesn’t mean the medium is passé, Veronica Holmes, president, ZenithOptimedia Digital, tells MiC.
Canwest LP has a new, triple-entendre name
Under its new ownership, Canwest’s publishing division will be known as Postmedia Network Inc.
CTV sneak-peeks Flashpoint new season
The network will run an hour-long teaser for the third season of the show this summer, as well as a complementary online game.
