FIFA World Cup in first place
Rookie Blue, Global’s new Toronto-set series, was the second most-watched program of the week, according to BBM Canada ratings.
Online most influential medium, but trust levels are low
Canadians still spend more time with the TV than any other medium, but the internet influences their purchasing decisions the most, according to a new survey.
Bell TV debuts in the top spot: Media Monitors radio rankings, June 21 to 27
Bell Mobility moved up to take the #1 spot in Montreal.
Hiring for media services on a rebound for Q3
A survey on the employment outlook for marketing and advertising professionals shows staff levels will increase for the coming quarter, with a 10% jump in hiring for media services positions.
Nokia enters into City Battle with BlogTO
Freshdaily, an online media company that operates city blogs in Toronto, Vancouver and Montreal, has incorporated a popular ‘Best of’ list into a national contest, sponsored by Nokia.
CTV gets Hot in Cleveland
The network will debut the new comedy, starring Betty White, on July 5.
Labatt’s bobbleheads tell cautionary tales
A four-phase campaign promotes responsible drinking through a series of webisodes.
Dan bests Hiccups season ender
The CTV homegrown comedies will be back for a second outing, despite finishing below their season averages.
Shaw releases favourable Q3 numbers
The media company shows customer and revenue growth in major categories, including digital cable, internet, phone and DTH.
Danone activates consumers
The foodco has launched a national campaign for its Activia brand of yogurt, urging consumers to vote on whether they buy it for taste or health benefits.
Media Contacts partners with Kenshoo
Havas Digital will integrate the Israeli tech co’s SEM campaign automation platform into the company’s agencies internationally.
Axe takes AR act out on the road
The men’s grooming brand will be using the first AR-outfitted truck in Canada to help guys get some hair action (virtually) throughout July.
Hot Wheels builds temperamental car
Mattel is touring with its first-ever life-sized car that changes colours, promoting its festival stops with a TV buy and microsite.
App-etite: Bar-hopping with Budweiser
ScoreMobile and Budweiser launched a Bar Finder app last week that helps soccer fans locate where the World Cup is being aired, but also where Budweiser is running promotions, explains UM’s Ruben Jongstra.
Metro launches redesign
The free commuter daily steps up its game with a new look and editorial strategy.
