Glee wraps with 2.5 million
The final episode of the hit show’s debut season bests its fall and winter averages.
Movie Awards tops for MTV
Annual kudos-fest delivers specialty channel its biggest audience for a single event, while MuchMusic strikes broadcast deal with Fuse.
The Pop Shoppe tunes in to music fans
The reborn soda brand signs on as a sponsor of the MuchMusic SodaPop tour, giving ‘pop’ fans the chance to interact with the brand via a custom-made musical cooler.
Cadbury’s secret revealed, Willy Wonka style
Ten golden keys have been hidden inside Caramilk chocolate bars and one consumer will be trusted with the brand’s 40-year-old caramel secret, Cadbury revealed today. Print, OOH and social media helped create the pre-launch buzz.
Travel + escape is on the move
Mississauga-based mediaco GlassBOX is set to acquire the travel + escape channel from CTV.
Bell TV and Internet digs into garden centres
Targeting homeowners, the Bell Spring Tour aims to educate gardeners about the network’s services while an experiential marketing team sets up shop at Canadian Tire and Rona Home and Garden stores.
NADbank announces 2010 board of directors
Four new names are added to the board, while media execs Boot, Hill, Tarantino, Tardy and Vaz remain on the list. Claassen, Lee retire from board.
TD to soothe jazz fans at Montreal Festival
In its first year as presenting sponsor, TD Canada Trust will build an outdoor oasis for attendees of the Montreal International Jazz Festival, providing restful goodies while promoting its convenience-banking brand message.
Nimby Burger tosses launch campaign
To celebrate the launch of their new burger joint, the owners of Vancouver’s Nimby Burger tossed Frisbee-bound coupons to beach goers.
Ten hot TV battlegrounds
MiC takes a look at 2010 network fight cards and picks 10 of the hottest timeslot bouts.
CASSIES panel wants to see proven ROI
The awards show yesterday announced its 2010 judges and made a first call for submissions. CASSIES editor David Rutherford tells MiC what the Best Use of Media judges will be looking for.
TBWA gets fans to Goooal! with Visa
TBWAToronto helped create a premium YouTube channel for Visa that asks fans to submit their videos, and keep watching for a Golden Video to win tickets to FIFA 2014.
American Idol climbs to the top
The Stanley Cup Finals come in a close second place for the week according to BBC Canada ratings, with 3.164 million viewers.
Capital C hires Loudon
The creative agency is ‘significantly dialling up’ its content creation capability with the hire of Marketing magazine’s EIC Christopher Loudon, agency CEO Tony Chapman says.
Discovery launches trio of services
Three new Discovery brands will debut at the end of the summer, and the network’s goal is to have 100% original content in prime time at launch. Opportunities for marketers will be available.
