Happy Town bows on A
The new one-hour mystery thriller shot in Port Hope, ON., features actor Sam Neill (Jurassic Park) in its ensemble cast.
New hockey highs for CBC, TSN
The sportscasters usher in NHL playoffs after posting big ratings for the 2009/10 regular season, likely thanks to PPM data.
Cossette opens stand-alone shop Jungle Media
The integrated agency opens a new media shop in Toronto, with a mandate to handle international clients on a media-only basis and a focus on new media.
Pepsi set to refresh Canadians
The brand is set to launch its new social responsibility initiative, the ‘Refresh Project,’ to Canadians during the Juno Awards this weekend, marking the start of a year-long multimedia campaign.
Glee hits high note on Global
Global’s promos pay off as the musical comedy returns to two million viewers. Bang beats House, but Mayor and Hiccups sag on CTV.
Toronto FC turns fans on to TV
This season’s games at BMO Field are already sold out, but Maple Leaf Sports and Entertainment wants to remind fans that they can still watch all of the games live on TV. Bank of Montreal and Scotts Canada are signed on as sponsors.
CBC greenlights Canadian political MOW
Production gets underway this month in Toronto on a two-hour political thriller chronicling the power struggle between John A Macdonald and George Brown.
Yorkdale puts shoppers in the app of luxury
In addition to helping shoppers find parking at the busy shopping centre, Yorkdale’s new mobile app keeps shoppers up to date on the latest sales and promotions.
Canadians not so smart about smartphones – study
A study from Toronto-based Delvinia reveals that Canadians are largely unaware of their smartphones’ more advanced features – and aren’t as concerned about it as you might think.
Score Media acquires Serie A rights
The iconic Italian football league’s games will now be broadcast exclusively in Canada by Score Media, with sponsorship opportunities for the multi-platform broadcast.
Toletta confesses to a bathroom obsession
The toilet seat-cover manufacturer takes a novel approach to marketing its products online, targeting the wannabe modelling community with a ‘Bathroom Confessions’ contest and online magazine.
Masters up on Global, TSN
He didn’t win, but Tiger Woods’ highly publicized return to golf helped boost audiences to new highs.
Twitter’s ad model: #fail or #win?
Twitter’s new ad model should be about extension and engagement, but is it just Google AdWords by a different name? Canadian experts weigh in.
Energizer cruises with Canadian Tire
The battery manufacturer partners with the home-products retailer to promote cycling to Canadians with the Bike-a-Day contest, promoted nationally through online and in-store advertising.
2020: Year of the ‘boomer burden’
A new study by Pitney Bowes Business Insight identifies Saskatoon, SK, as the youngest metro area in Canada, while Kitchener, ON, is expecting a labour force boom in the next 10 years.
