The Toronto Star gives it away
In its biggest promotion to date, the print giant hopes to boost GTA readership with free newsstand and vending box newspapers for the duration of the Olympics.
In the rings: red, white and beer at Molson Hockey House
The brand fills MiC in on its new image at the site of the most-hyped sponsorship activation at the 2010 Olympic Winter Games.
Survivor still tops at 20
The veteran reality hits 2.7 million on Global with Heroes vs. Villains premiere.
Smart horns in on the action
A Toronto parking display demonstrates to Canadian International Auto Show attendees that the Smart Fortwo fits like a shoe.
In the rings: CUME Day 4
Canadians go crazy for the first-ever gold on home soil with Bilodeau’s gold-medal presentation on Monday.
Grassroots Advertising partners with RT7 Media
Advertisers – like Visa’s recent gift card campaign – can now combine digital signage advertising with a drive-to-web printout on the receipt for a customer’s purchase.
UN’s FreeRice.com needs sponsors to stop famine
With the help of Unilever and Yum! Brands, the United Nations World Food Programme’s online vocab game has fed millions, 10 grains of rice at a time. Now, the site is redoubling its effort to attract new sponsors.
NFL Super Bowl scores with six million viewers
The pre-game show attracted an audience of 3.88 million.
In the rings: Bell melts fans with the Ice Cube
Built in the heart of the action, Bell’s on-site Olympic activation has fans fully immersed in the brand experience.
In the rings: CUME Day 3
Alexandre Bilodeau’s bid for gold earns 7.3 million viewers, and Sunday is another big day for the Consortium.
In the rings: CTC builds ‘Virtual Stadium’
The Canadian Tourism Commission launches interactive online initiative with the goal of bringing the world together for the Olympics Closing Ceremony.
In the rings: CUME ratings Day 1 and 2
Day 1 and Day 2 of the Games net big numbers: Consortium says the opening ceremonies are the ‘most-watched television event in Canadian history.’
AutoTrader.ca has a cliff for your clunker
The auto retailer’s ‘Cliff Your Ride’ contest asks drivers why their wheels are the worst in the country and should, literally, be rolled off a cliff.
Shaw offer a ‘significant step’ for Canwest, co says
Canwest’s John Douglas says that it will be business as usual for the next six months as Shaw’s investment in the company goes through regulatory process.
Canwest, Shaw: Analysts & industry weigh in
The cable giant will have access to content on dozens of channels, control of broadcast and online. But it must preserve diversity, says CFTPA’s Bolen
