Parmalat to kids: reading is cheesy
The food co teams up with Kids Can Press to give away free, branded mini-books in packages of Black Diamond Funcheez.
Shaw moves on Canwest
Announced this morning, Shaw Communications has proposed to acquire a controlling stake in Canwest. Under terms of the deal, Canwest would operate as a separate company. It’s good news for the broadcaster, say media execs.
Rona reveals nuts and bolts of ‘Made in Canada’ Games
The Canadian home reno retailer has helped build both buildings and confidence for Canadians leading up to the Olympics – now it’s claiming bragging rights in a new TV and online campaign.
Grand & Toy rebrands with 10-second spots
Grand & Toy unveils its new positioning as a B-to-B office solutions company during the Olympic broadcast.
MiC’s going to the Games
MiC is going to be on the ground at the 2010 Vancouver Olympic Winter Games next week, giving you the scoop on the biggest and most innovative media executions.
Exclusive: Frito Lay talks Doritos ‘Viralocity’
The company reveals details and media plans for this year’s big contest.
Run, Globe readers, run!
The national newspaper is executing a contest that allows readers to win tickets to Olympic events by chasing down a Vancouver landmark with a paper in hand.
MiCpicks: ‘Three Things’ with GJP’s Joanne Fulford
The media director at Toronto-based GJP Advertising + Design fills us in on the three most profound changes she sees in the way media and creative work together to execute successful strategies.
Country Style invites coffee lovers to quarrel
The Canadian coffee-shop franchise’s ‘Coffee Lovers Quarrel’ campaign is underway, an online social media-style promotion to engage consumers with the brand and drive awareness.
Sleep rules Toronto and Montreal: Media Monitors radio rankings, Feb. 1-7, 2010
Sleep Country moves up a notch to take top spot in Toronto, while Dormez-vous commands the lead in Montreal.
Olympic Consortium debuts CUME measurement
The Games official broadcast group has developed a new audience measurement system to report total unduplicated, cross-platform reach of its media properties.
Kids lose to Leafs, Lost
The CBC’s Kids in the Hall: Death Comes to Town mini nose-dives against the premiere of Lost‘s final season.
Spotted! ‘Bobwheelers’ stop traffic in Vancouver
BC-based carbon offsets supplier Offsetters wheels a bobsled around downtown Vancouver in an OOH stunt to raise awareness about what the Winter Games would be like without snow.
Mindshare’s Nayler ‘thrilled’ about Unilever win
The media agency’s managing partner Karen Nayler says work on the new account will move forward ‘very quickly.’
Thomas Cook books Punch as agency of record
The travel giant’s Canadian office will work with the Toronto agency on advertising, PR, promotions and event management. Plans for the company’s media planning and buying services are still under negotiation.
