Spotted! Virgin’s hot models
Virgin Mobile teams up with Canadian fashion designers and Victoria’s Secret models to unveil new phones and services.
SunChips brings ‘green’ bag to Canada
The Frito-Lay brand is bringing its compostable bag to Canada in March, along with its award-winning ad campaign and a Super Bowl media kick-off.
Canwest revs up Driving.ca
The automotive site gets a new look, new media features and increased opportunities for advertisers to reach readers.
Astral’s CHOM gets edgy new look
The Montreal-based radio station has rebranded with a new look to match its new musical direction, promoted with a local media campaign.
Flamingo scores with game-specific ads on RDS
The Quebec-based poultry products company features 10-second animated vignettes during Canadiens games on RDS, with creative tied to the score.
Pizza Pizza loads up on Super Bowl media buy
The Ontario-based pizza chain hopes that a combo trio of web, print and radio will improve on 2009’s game-day sales.
AlarmForce remains on top: Media Monitors radio rankings Jan. 25 to Jan. 31, 2010
AlarmForce retains its #1 ranking in Montreal, while Pizza Pizza tops the TO list.
Grammys go big for Global
Music’s big night grows 64% over last year’s broadcast, and ET Canada pre-show doubles its audience.
American Idol results show stays on top
Idol‘s performance show on Tuesday night is in second place.
Tanning is out, warns Dermatology Association
The Canadian organization launches a media campaign to educate young women about the dangers of indoor tanning.
Swamps and spirits infiltrate Discovery
The channel debuts two new reality shows in February, giving viewers a peek at life in the American South.
Corus transfers advertisers from shuttered stations
National and local advertisers were transferred from Montreal’s news station Info690 and Greatest Hits AM940 to the network’s other properties in Quebec on the weekend.
Old El Paso gets steamy with online soap
General Mills is taking more risks in the digital realm and they’re starting big with a new soap opera launching next week on CTV.ca. It features Old El Paso spokesperson Roberto, as well as a rabble-rousing new character – you.
American Idol makes high-ratings comeback
The Golden Globe Awards was in second place for the week of Jan. 11 to 17.
Solidarity Fund QFL’s RRSP campaign slides by Games
The Montreal-based development capital fund has launched a new campaign with a media blitz that will have to compete with Games’ coverage and presenting sponsor RBC’s mass exposure in the market.
